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Relume Brand Identity

A website-derived reference for Relume: observed colors, typography, components, and assets extracted from https://www.relume.io/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#6248FF
Accent
#6248FF
Body Font
Relative
Heading
Relative Faux

Color Palette

Brand palette extracted from https://www.relume.io/.

primary
#6248FF
rgb(98, 72, 255)
secondary
#E0DAFF
rgb(224, 218, 255)
accent
#6248FF
rgb(98, 72, 255)
background
#F1F0EE
rgb(241, 240, 238)
textPrimary
#161616
rgb(22, 22, 22)
link
#E0DAEF
rgb(224, 218, 239)

Typography

Each font links to its Google Fonts page where available.

primary
Relative
heading
Relative Faux
Relative Faux Google Fonts →
Relative, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Relume logo
Logo
Relume favicon
Favicon
Relume social image
Social Card

UI Components

Live previews rendered using Relume's actual button styles.

input
background #FFFFFF textColor #333333 borderColor null borderRadius 0px shadow none
buttonPrimary
background #6248FF textColor #FFFFFF borderRadius 10px shadow none
buttonSecondary
background #FFFFFF textColor #161616 borderColor #CDCCCA borderRadius 6px shadow none

Brand Personality

Tone: modern Energy: high Audience: web developers and designers

Relume Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Relume's primary brand color?

The website extraction recorded #6248FF as the primary color for Relume. This is an observed website value, not a verified official brand specification.

What font does Relume use?

The extraction detected Relative for body text and Relative Faux for headings on https://www.relume.io/. Font usage and licensing should be checked with the source.

Does Relume use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F1F0EE. The current website may differ from this snapshot.

Where can I find Relume's logo?

The logo asset recorded from https://www.relume.io/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.relume.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Relume.

Methodology

Brand data on this page was extracted from https://www.relume.io/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Relume.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Relative",
      "role": "body"
    },
    {
      "family": "Relative Faux",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6248FF",
    "secondary": "#E0DAFF",
    "accent": "#6248FF",
    "background": "#F1F0EE",
    "textPrimary": "#161616",
    "link": "#E0DAEF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Relative",
      "heading": "Relative Faux"
    },
    "fontStacks": {
      "heading": [
        "Relative",
        "sans-serif"
      ],
      "body": [
        "Relative",
        "sans-serif"
      ],
      "paragraph": [
        "Relative",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "40px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6248FF",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#161616",
      "borderColor": "#CDCCCA",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6177739448baa66404ce1d9c/658a0bd1a643c0b4588a80af_relume%20logo%20no%20symbol.png",
    "favicon": "https://cdn.prod.website-files.com/6177739448baa66404ce1d9c/65b5bb942a2c4afdf861aa21_favicon.png",
    "ogImage": "https://www.relume.io/__assets/6177739448baa66404ce1d9c/65b756c9cebba152b52fccc8_Opengraph%20-%20Home%20for%20Twitter.jpg",
    "logoHref": "https://www.relume.io/?r=0"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 24,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Relume'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try the Site Builder",
      "reasoning": "Button #2 'Try the Site Builder' uses the brand's vibrant primary color #6248FF, making it the most prominent CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Give it a try",
      "reasoning": "Button #6 'Give it a try' has a different background color (#FFFFFF) and serves as a secondary action with a more subtle appearance."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "web developers and designers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Relume'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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