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Rosie Brand Identity

A website-derived reference for Rosie: observed colors, typography, components, and assets extracted from https://www.rosiematch.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#91A6EB
Accent
#892F1A
Body Font
Telegraf Regular
Heading
Instrument Serif

Color Palette

Brand palette extracted from https://www.rosiematch.com/.

primary
#91A6EB
rgb(145, 166, 235)
secondary
#0000EE
rgb(0, 0, 238)
accent
#892F1A
rgb(137, 47, 26)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#892F1A
rgb(137, 47, 26)
link
#892F1A
rgb(137, 47, 26)

Typography

Each font links to its Google Fonts page where available.

primary
Telegraf Regular
Telegraf Regular
heading
Instrument Serif
Instrument Serif Google Fonts →
Cocomat Pro Heavy, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Rosie logo
Logo
Rosie favicon
Favicon
Rosie social image
Social Card

UI Components

Live previews rendered using Rosie's actual button styles.

input
background transparent textColor #F9F5EB borderColor null borderRadius 0px shadow none
buttonPrimary
background #892F1A textColor #0000EE borderRadius 8px shadow none
buttonSecondary
background #FFFFFF textColor #0000EE borderRadius 8px shadow none

Brand Personality

Tone: professional Energy: medium Audience: families looking for babysitting and house management services

Rosie Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Rosie's primary brand color?

The website extraction recorded #91A6EB as the primary color for Rosie. This is an observed website value, not a verified official brand specification.

What accent color does Rosie use?

The website extraction recorded #892F1A as an accent color for Rosie. Check the source website or official brand guidelines before using it in new work.

What font does Rosie use?

The extraction detected Telegraf Regular for body text and Instrument Serif for headings on https://www.rosiematch.com/. Font usage and licensing should be checked with the source.

Does Rosie use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Rosie's logo?

The logo asset recorded from https://www.rosiematch.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.rosiematch.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Rosie.

Methodology

Brand data on this page was extracted from https://www.rosiematch.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Rosie.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Telegraf Regular",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#91A6EB",
    "secondary": "#0000EE",
    "accent": "#892F1A",
    "background": "#FFFFFF",
    "textPrimary": "#892F1A",
    "link": "#892F1A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Telegraf Regular",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Cocomat Pro Heavy",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Telegraf Regular",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "133.152px",
      "h2": "88px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#F9F5EB",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#892F1A",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/bTeuByz4lY17KKPlhpsZi79Qo4.png?width=500&height=150",
    "favicon": "https://framerusercontent.com/images/ppkoR4veMutslt3kOHmUWR0jQ.png",
    "ogImage": "https://framerusercontent.com/images/uw8yiYhBgORIhFtVypVTfqQfVE.png",
    "logoHref": "https://www.rosiematch.com/",
    "logoAlt": "https://www.rosiematch.com/Franco%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rosie'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "View Our PlansView Our Plans",
      "reasoning": "Button #1 has a vibrant brand color (#892F1A) and action-oriented text ('View Our Plans'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Text Rosie NowText Rosie Now",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action ('Text Rosie Now')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "families looking for babysitting and house management services"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Rosie'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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