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Ruvo Brand Identity

A website-derived reference for Ruvo: observed colors, typography, components, and assets extracted from https://ruvo.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#04101E
Accent
#19EB7F
Body Font
Albert Sans
Heading
Instrument Serif

Color Palette

Brand palette extracted from https://ruvo.com/.

primary
#04101E
rgb(4, 16, 30)
secondary
#061C35
rgb(6, 28, 53)
accent
#19EB7F
rgb(25, 235, 127)
background
#051425
rgb(5, 20, 37)
textPrimary
#051425
rgb(5, 20, 37)
link
#051425
rgb(5, 20, 37)

Typography

Each font links to its Google Fonts page where available.

primary
Albert Sans
Albert Sans Google Fonts →
heading
Instrument Serif
Instrument Serif Google Fonts →
Instrument Serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Ruvo logo
Logo
Ruvo favicon
Favicon
Ruvo social image
Social Card

UI Components

Live previews rendered using Ruvo's actual button styles.

buttonPrimary
background #19EB7F textColor #000000 borderRadius 50px shadow none
buttonSecondary
background #F3602C textColor #FFFFFF borderRadius 50px shadow none

Brand Personality

Tone: modern Energy: medium Audience: Brazilians looking for global financial solutions

Ruvo Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Ruvo's primary brand color?

The website extraction recorded #04101E as the primary color for Ruvo. This is an observed website value, not a verified official brand specification.

What accent color does Ruvo use?

The website extraction recorded #19EB7F as an accent color for Ruvo. Check the source website or official brand guidelines before using it in new work.

What font does Ruvo use?

The extraction detected Albert Sans for body text and Instrument Serif for headings on https://ruvo.com/. Font usage and licensing should be checked with the source.

Does Ruvo use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #051425. The current website may differ from this snapshot.

Where can I find Ruvo's logo?

The logo asset recorded from https://ruvo.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://ruvo.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ruvo.

Methodology

Brand data on this page was extracted from https://ruvo.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ruvo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Albert Sans",
      "role": "body"
    },
    {
      "family": "Instrument Serif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#04101E",
    "secondary": "#061C35",
    "accent": "#19EB7F",
    "background": "#051425",
    "textPrimary": "#051425",
    "link": "#051425"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Albert Sans",
      "heading": "Instrument Serif"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif"
      ],
      "body": [
        "Albert Sans",
        "sans-serif"
      ],
      "paragraph": [
        "Albert Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "95.994px",
      "h2": "48.0001px",
      "body": "25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#19EB7F",
      "textColor": "#000000",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3602C",
      "textColor": "#FFFFFF",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ruvo.com/_next/static/media/Logo.0tok2ib~zyv-g.svg",
    "favicon": "https://ruvo.com/favicon.ico",
    "ogImage": "https://ruvo.com/og/ruvo-og-1200x630.png",
    "logoHref": "https://ruvo.com/",
    "logoAlt": "https://ruvo.com/Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Ruvo'. It is also linked to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Create your account",
      "reasoning": "Button #2 with text 'Create your account' is the primary CTA due to its vibrant green color (#19EB7F) and action-oriented text, which is typical for a primary action like account creation."
    },
    "secondary": {
      "index": 12,
      "text": "Download",
      "reasoning": "Button #0 with text 'Download' is selected as secondary because it has a different vibrant color (#F3602C) and serves as an additional action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "Brazilians looking for global financial solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Ruvo'. It is also linked to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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