Sequel.io Brand Identity
A website-derived reference for Sequel.io: observed colors, typography, components, and assets extracted from https://sequel.io/?ref=startups.gallery. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#CCFF00
Accent
#630095
Body Font
Segoe UI
Heading
Roobert
Color Palette
Brand palette extracted from https://sequel.io/?ref=startups.gallery.
Typography
Each font links to its Google Fonts page where available.
primary
Segoe UI
heading
Roobert
Roobert, ui-sans-serif, system-ui, -apple-system, Segoe UI, Roboto, Ubuntu, Cantarell, Noto Sans, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
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Logo
Favicon
Social Card
UI Components
Live previews rendered using Sequel.io's actual button styles.
Brand Personality
Tone: modern Energy: high Audience: data-driven marketers
Sequel.io Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Sequel.io's primary brand color?
The website extraction recorded #CCFF00 as the primary color for Sequel.io. This is an observed website value, not a verified official brand specification.
What accent color does Sequel.io use?
The website extraction recorded #630095 as an accent color for Sequel.io. Check the source website or official brand guidelines before using it in new work.
What font does Sequel.io use?
The extraction detected Segoe UI for body text and Roobert for headings on https://sequel.io/?ref=startups.gallery. Font usage and licensing should be checked with the source.
Does Sequel.io use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFAF5. The current website may differ from this snapshot.
Where can I find Sequel.io's logo?
The logo asset recorded from https://sequel.io/?ref=startups.gallery is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://sequel.io/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sequel.io.
Methodology
Brand data on this page was extracted from https://sequel.io/?ref=startups.gallery using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sequel.io.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "Segoe UI",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Roobert",
"role": "heading"
},
{
"family": "Ubuntu",
"role": "body"
},
{
"family": "Noto Sans",
"role": "body"
}
],
"colors": {
"primary": "#CCFF00",
"secondary": "#13BBB2",
"accent": "#630095",
"background": "#FFFAF5",
"textPrimary": "#0A0A0A",
"link": "#630095"
},
"typography": {
"fontFamilies": {
"primary": "Segoe UI",
"heading": "Roobert"
},
"fontStacks": {
"heading": [
"Roobert",
"ui-sans-serif",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Noto Sans",
"sans-serif"
],
"body": [
"Roobert",
"ui-sans-serif",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Noto Sans",
"sans-serif"
],
"paragraph": [
"Roobert",
"ui-sans-serif",
"system-ui",
"-apple-system",
"Segoe UI",
"Roboto",
"Ubuntu",
"Cantarell",
"Noto Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "72px",
"h2": "24px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"buttonPrimary": {
"background": "#CCFF00",
"textColor": "#0A0A0A",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(198, 255, 2, 0.2) 0px 0px 30px 0px"
},
"buttonSecondary": {
"background": "#FFFAF6",
"textColor": "#FFFFFF",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
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"favicon": "https://sequel.io/wp-content/themes/sequelio/assets/favicon-128x128.png",
"ogImage": "https://sequel.io/wp-content/uploads/2024/10/Thumbnail.png",
"logoHref": "https://sequel.io/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Get a demo",
"reasoning": "Button #0 is selected as the primary CTA because it uses a vibrant brand color (#CCFF00) and has action-oriented text ('Get a demo'), which is typical for a primary call-to-action."
},
"secondary": {
"index": 3,
"text": "Login",
"reasoning": "Button #3 is selected as the secondary CTA because it has a different background color (#FFFAF6) and serves a secondary action ('Login'), which complements the primary action."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "high",
"targetAudience": "data-driven marketers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
"confidence": 0.9
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}