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Sequence Bio Brand Identity

A website-derived reference for Sequence Bio: observed colors, typography, components, and assets extracted from https://www.sequencebio.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#135F82
Accent
#135F82
Body Font
Proxima Nova Soft
Heading
Maven Pro

Color Palette

Brand palette extracted from https://www.sequencebio.com/.

primary
#135F82
rgb(19, 95, 130)
secondary
#F9C032
rgb(249, 192, 50)
accent
#135F82
rgb(19, 95, 130)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#20A0DB
rgb(32, 160, 219)
link
#20A0DB
rgb(32, 160, 219)

Typography

Each font links to its Google Fonts page where available.

primary
Proxima Nova Soft
Proxima Nova Soft Google Fonts →
heading
Maven Pro
Maven Pro, proxima-nova-soft, Helvetica Neue, Helvetica, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Sequence Bio logo
Logo
Sequence Bio favicon
Favicon

UI Components

Live previews rendered using Sequence Bio's actual button styles.

input
background #FFFFFF textColor #135F82 borderColor null borderRadius 5px shadow none
buttonPrimary
background #135F82 textColor #FFFFFF borderRadius 5px shadow none
buttonSecondary
background #F9C032 textColor #FFFFFF borderColor #F9C032 borderRadius 40px shadow none

Brand Personality

Tone: professional Energy: medium Audience: healthcare professionals and researchers

Sequence Bio Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Sequence Bio's primary brand color?

The website extraction recorded #135F82 as the primary color for Sequence Bio. This is an observed website value, not a verified official brand specification.

What font does Sequence Bio use?

The extraction detected Proxima Nova Soft for body text and Maven Pro for headings on https://www.sequencebio.com/. Font usage and licensing should be checked with the source.

Does Sequence Bio use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Sequence Bio's logo?

The logo asset recorded from https://www.sequencebio.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.sequencebio.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Sequence Bio.

Methodology

Brand data on this page was extracted from https://www.sequencebio.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Sequence Bio.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Proxima Nova Soft",
      "role": "body"
    },
    {
      "family": "Maven Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#135F82",
    "secondary": "#F9C032",
    "accent": "#135F82",
    "background": "#FFFFFF",
    "textPrimary": "#20A0DB",
    "link": "#20A0DB"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Proxima Nova Soft",
      "heading": "Maven Pro"
    },
    "fontStacks": {
      "heading": [
        "Maven Pro",
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "proxima-nova-soft",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "55px",
      "h2": "47.5px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#135F82",
      "borderColor": null,
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "5px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "5px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#135F82",
      "textColor": "#FFFFFF",
      "borderRadius": "5px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "5px",
        "bottomRight": "5px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F9C032",
      "textColor": "#FFFFFF",
      "borderColor": "#F9C032",
      "borderRadius": "40px",
      "borderRadiusCorners": {
        "topLeft": "40px",
        "topRight": "40px",
        "bottomRight": "40px",
        "bottomLeft": "40px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.sequencebio.com/assets/images/sequence-logo-white-30602556.svg",
    "favicon": "https://www.sequencebio.com/apple-touch-icon-180x180-precomposed.png",
    "logoHref": "https://www.sequencebio.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Sequence Bio'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Join",
      "reasoning": "Button #1 with text 'Join' uses a vibrant brand color (#135F82) and has action-oriented text, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Learn More",
      "reasoning": "Button #0 with text 'Learn More' uses a different vibrant color (#F9C032) and serves as a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, matching the brand 'Sequence Bio'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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