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Tempo Brand Identity

A website-derived reference for Tempo: observed colors, typography, components, and assets extracted from https://tempo.fit/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#C6A778
Accent
#C6A778
Body Font
Helvetica Neue
Heading
Moderat

Color Palette

Brand palette extracted from https://tempo.fit/.

primary
#C6A778
rgb(198, 167, 120)
secondary
#3357DE
rgb(51, 87, 222)
accent
#C6A778
rgb(198, 167, 120)
background
#EDE7E1
rgb(237, 231, 225)
textPrimary
#000000
rgb(0, 0, 0)
link
#2E291D
rgb(46, 41, 29)

Typography

Each font links to its Google Fonts page where available.

primary
Helvetica Neue
Helvetica Neue Google Fonts →
heading
Moderat
Moderat, Helvetica Neue, Helvetica, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Tempo logo
Logo
Tempo social image
Social Card

UI Components

Live previews rendered using Tempo's actual button styles.

input
background #FFFFFF textColor #20242D borderColor null borderRadius 120px shadow none
buttonPrimary
background #C6A778 textColor #000000 borderRadius 100px shadow none
buttonSecondary
background #2E291D textColor #FFFFFF borderRadius 100px shadow none

Brand Personality

Tone: modern Energy: high Audience: fitness enthusiasts

Tempo Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Tempo's primary brand color?

The website extraction recorded #C6A778 as the primary color for Tempo. This is an observed website value, not a verified official brand specification.

What font does Tempo use?

The extraction detected Helvetica Neue for body text and Moderat for headings on https://tempo.fit/. Font usage and licensing should be checked with the source.

Does Tempo use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #EDE7E1. The current website may differ from this snapshot.

Where can I find Tempo's logo?

The logo asset recorded from https://tempo.fit/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://tempo.fit/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tempo.

Methodology

Brand data on this page was extracted from https://tempo.fit/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tempo.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Moderat",
      "role": "heading"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#C6A778",
    "secondary": "#3357DE",
    "accent": "#C6A778",
    "background": "#EDE7E1",
    "textPrimary": "#000000",
    "link": "#2E291D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Moderat"
    },
    "fontStacks": {
      "heading": [
        "Moderat",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "body": [
        "Moderat",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ],
      "paragraph": [
        "Moderat",
        "Helvetica Neue",
        "Helvetica",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "21px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#20242D",
      "borderColor": null,
      "borderRadius": "120px",
      "borderRadiusCorners": {
        "topLeft": "120px",
        "topRight": "120px",
        "bottomRight": "120px",
        "bottomLeft": "120px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#C6A778",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2E291D",
      "textColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://tempo.fit/assets/www4/Logo.svg",
    "ogImage": "https://www.datocms-assets.com/135987/1723905398-seo_image2-min.png",
    "logoHref": "https://tempo.fit/",
    "logoAlt": "https://tempo.fit/Tempo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 3,
    "reasoning": "Selected #3 because it matches the brand name 'Tempo', is medium-sized, and links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Shop Now",
      "reasoning": "Button #0 'Shop Now' uses the vibrant brand color #C6A778, making it the most prominent and likely primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Take Quiz",
      "reasoning": "Button #1 'Take Quiz' has a different background color #2E291D, making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "fitness enthusiasts"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 3,
        "selectedLogoReasoning": "Selected #3 because it matches the brand name 'Tempo', is medium-sized, and links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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