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Tofu Brand Identity

A website-derived reference for Tofu: observed colors, typography, components, and assets extracted from https://www.tofuhq.com/?ref=startups.gallery. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#BD41F0

Accent

#BD41F0

Body Font

Inter

Heading

Space Grotesk

Color Palette

Brand palette extracted from https://www.tofuhq.com/?ref=startups.gallery.

primary

#BD41F0

rgb(189, 65, 240)

secondary

#A8E40F

rgb(168, 228, 15)

accent

#BD41F0

rgb(189, 65, 240)

background

#F3F3F3

rgb(243, 243, 243)

textPrimary

#170B21

rgb(23, 11, 33)

link

#170B21

rgb(23, 11, 33)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Space Grotesk

Space Grotesk Google Fonts →

Space Grotesk, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Tofu's actual button styles.

buttonPrimary

background #BD41F0 textColor #FFFFFF borderRadius 4px shadow none

buttonSecondary

background #F3F3F3 textColor #170B21 borderRadius 4px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals

Tofu Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Image: cdn.prod.website-files.com

Source: tofuhq.com

Frequently Asked Questions

What is Tofu's primary brand color?

The website extraction recorded #BD41F0 as the primary color for Tofu. This is an observed website value, not a verified official brand specification.

What font does Tofu use?

The extraction detected Inter for body text and Space Grotesk for headings on https://www.tofuhq.com/?ref=startups.gallery. Font usage and licensing should be checked with the source.

Does Tofu use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F3F3F3. The current website may differ from this snapshot.

Where can I find Tofu's logo?

The logo asset recorded from https://www.tofuhq.com/?ref=startups.gallery is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.tofuhq.com/?ref=startups.gallery using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Tofu.

Methodology

Brand data on this page was extracted from https://www.tofuhq.com/?ref=startups.gallery using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Tofu.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/tofu.json GET /branding/tofu/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#BD41F0",
    "secondary": "#A8E40F",
    "accent": "#BD41F0",
    "background": "#F3F3F3",
    "textPrimary": "#170B21",
    "link": "#170B21"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "28px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#BD41F0",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F3F3F3",
      "textColor": "#170B21",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22100%25%22%20height%3D%22100%25%22%20viewBox%3D%220%200%2067%2063%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M22.0712%200H66.3074V44.3492L44.236%2063H21.4687V41.5313H0V18.6709L22.0712%200ZM23.37%2041.5313H44.8387V18.1613H21.4687V39.63H1.90129V19.5529L22.7675%201.90129H64.4062V43.4666L43.5402%2061.0987H23.37V41.5313ZM23.37%2039.63V20.0626H42.9374V39.63H23.37Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M10.0806%2026.9342H6.79297V24.0625H16.3786V26.9342H13.1108V35.8663H10.0806V26.9342Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M28.7763%2034.3226C27.6078%2033.1541%2027.0137%2031.6885%2027.0137%2029.9853C27.0137%2028.282%2027.6078%2026.8165%2028.7961%2025.6282C29.9844%2024.4399%2031.45%2023.8457%2033.2127%2023.8457C34.9753%2023.8457%2036.4409%2024.4399%2037.6292%2025.6282C38.8175%2026.8165%2039.4117%2028.2622%2039.4117%2029.9853C39.4117%2031.7083%2038.8175%2033.1343%2037.6292%2034.3226C36.4607%2035.4911%2034.9753%2036.0853%2033.2127%2036.0853C31.45%2036.0853%2029.9646%2035.4911%2028.7763%2034.3226ZM35.411%2032.2233C36.0052%2031.6291%2036.3023%2030.8765%2036.3023%2029.9655C36.3023%2029.0544%2035.9854%2028.3018%2035.3714%2027.7077C34.7773%2027.1135%2034.0445%2026.8165%2033.1929%2026.8165C32.3412%2026.8165%2031.5886%2027.1135%2030.9945%2027.7275C30.4003%2028.3217%2030.1033%2029.0742%2030.1033%2029.9655C30.1033%2030.8567%2030.4201%2031.6291%2030.9945%2032.2233C31.5886%2032.8174%2032.3214%2033.1145%2033.1929%2033.1145C34.0643%2033.1145%2034.8169%2032.8174%2035.3912%2032.2233H35.411Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M7.36719%2057.7123V45.8887H15.7844V48.6812H10.3776V50.6617H15.1704V53.4344H10.3776V57.7123H7.36719Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3Cpath%20d%3D%22M28.2796%2045.8477H31.2899V53.0171C31.2899%2054.344%2032.0623%2054.9976%2033.1516%2054.9976C34.2409%2054.9976%2035.0133%2054.3242%2035.0133%2053.0171V45.8477H38.0435V53.0765C38.0435%2056.5622%2035.6273%2057.8693%2033.1516%2057.8693C30.676%2057.8693%2028.2598%2056.5622%2028.2598%2053.0765V45.8477H28.2796Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(243%2C%20243%2C%20243)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
    "favicon": "https://cdn.prod.website-files.com/64fa0ab7e6a23c8805104b2b/652868104284eb3856d4e91d_Tofu%20Fav%20Icon.png",
    "ogImage": "https://cdn.prod.website-files.com/64fa0ab7e6a23c8805104b2b/67ad08ee470306c765c3eaac_Screenshot%202025-02-12%20at%203.47.07%E2%80%AFPM.png",
    "logoHref": "https://www.tofuhq.com/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tofu'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Book A Demo",
      "reasoning": "Button #2 has a vibrant brand color (#BD41F0) and action-oriented text ('Book A Demo'), making it the primary CTA."
    },
    "secondary": {
      "index": 1,
      "text": "Start Free Trial",
      "reasoning": "Button #1 has a different background color (#F3F3F3) and supports the primary action with 'Start Free Trial', making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Tofu'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Tofu Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tofu Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

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