Vellum Brand Identity
A website-derived reference for Vellum: observed colors, typography, components, and assets extracted from https://www.vellum.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Color Palette
Brand palette extracted from https://www.vellum.ai/.
Typography
Each font links to its Google Fonts page where available.
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
UI Components
Live previews rendered using Vellum's actual button styles.
Brand Personality
Vellum Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Vellum's primary brand color?
The website extraction recorded #95A2AD as the primary color for Vellum. This is an observed website value, not a verified official brand specification.
What accent color does Vellum use?
The website extraction recorded #216C37 as an accent color for Vellum. Check the source website or official brand guidelines before using it in new work.
What font does Vellum use?
The extraction detected DM Sans for body text and Instrument Serif for headings on https://www.vellum.ai/. Font usage and licensing should be checked with the source.
Does Vellum use a light or dark theme?
The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.
Where can I find Vellum's logo?
The logo asset recorded from https://www.vellum.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://www.vellum.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Vellum.
Methodology
Brand data on this page was extracted from https://www.vellum.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Vellum.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [
{
"family": "DM Sans",
"role": "body"
},
{
"family": "Inter",
"role": "body"
},
{
"family": "Instrument Serif",
"role": "heading"
}
],
"colors": {
"primary": "#95A2AD",
"secondary": "#1264A3",
"accent": "#216C37",
"background": "#FFFFFF",
"textPrimary": "#1A1A1A",
"link": "#216C37"
},
"typography": {
"fontFamilies": {
"primary": "DM Sans",
"heading": "Instrument Serif"
},
"fontStacks": {
"heading": [
"instrumentSerif",
"instrumentSerif Fallback",
"Instrument Serif",
"serif"
],
"body": [
"ui-sans-serif",
"system-ui",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"DM Sans",
"sans-serif"
]
},
"fontSizes": {
"h1": "80px",
"h2": "56px",
"body": "17px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "14px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#1A1A1A",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#111111",
"textColor": "#FFFFFF",
"borderRadius": "999px",
"borderRadiusCorners": {
"topLeft": "999px",
"topRight": "999px",
"bottomRight": "999px",
"bottomLeft": "999px"
},
"shadow": "rgba(0, 0, 0, 0.08) 0px 2px 6px 0px"
},
"buttonSecondary": {
"background": "#FFFFFF",
"textColor": "#1A1A1A",
"borderRadius": "100px",
"borderRadiusCorners": {
"topLeft": "100px",
"topRight": "100px",
"bottomRight": "100px",
"bottomLeft": "100px"
},
"shadow": "none"
}
},
"images": {
"logo": "https://www.vellum.ai/vellum-logo.svg",
"favicon": "https://www.vellum.ai/favicon.svg",
"ogImage": "https://www.vellum.ai/cover-image.jpeg",
"logoHref": "https://www.vellum.ai/",
"logoAlt": "https://www.vellum.ai/vellum"
},
"__llm_logo_reasoning": {
"selectedIndex": 2,
"reasoning": "Selected #2 because it is visible, has a medium size, and matches the brand name 'Vellum'. It is linked to the homepage, making it the primary brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Download for macOS",
"reasoning": "Button #0 ('Download for macOS') is likely the primary CTA due to its prominent placement and action-oriented text. It uses a dark background (#111111) which stands out against the light theme, making it a strong candidate for primary action."
},
"secondary": {
"index": 1,
"text": "DOWNLOAD",
"reasoning": "Button #1 ('DOWNLOAD') is selected as the secondary CTA. It has a different background color (#FFFFFF) and serves as an alternative download option, complementing the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 2,
"selectedLogoReasoning": "Selected #2 because it is visible, has a medium size, and matches the brand name 'Vellum'. It is linked to the homepage, making it the primary brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}