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Wild Moose Brand Identity

A website-derived reference for Wild Moose: observed colors, typography, components, and assets extracted from https://wildmoose.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#EDFF8D
Accent
#EDFF8D
Body Font
DM Sans
Heading
Bricolage Grotesque

Color Palette

Brand palette extracted from https://wildmoose.ai/.

primary
#EDFF8D
rgb(237, 255, 141)
secondary
#30555C
rgb(48, 85, 92)
accent
#EDFF8D
rgb(237, 255, 141)
background
#E7EDEF
rgb(231, 237, 239)
textPrimary
#08363F
rgb(8, 54, 63)
link
#08363F
rgb(8, 54, 63)

Typography

Each font links to its Google Fonts page where available.

primary
DM Sans
heading
Bricolage Grotesque
Bricolage Grotesque Google Fonts →
Bricolage Grotesque, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Wild Moose favicon
Favicon
Wild Moose social image
Social Card

UI Components

Live previews rendered using Wild Moose's actual button styles.

buttonPrimary
background #EDFF8D textColor #08363F borderRadius 8.8px shadow none
buttonSecondary
background #30555C textColor #FFFFFF borderRadius 8px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech professionals

Wild Moose Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Wild Moose's primary brand color?

The website extraction recorded #EDFF8D as the primary color for Wild Moose. This is an observed website value, not a verified official brand specification.

What font does Wild Moose use?

The extraction detected DM Sans for body text and Bricolage Grotesque for headings on https://wildmoose.ai/. Font usage and licensing should be checked with the source.

Does Wild Moose use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #E7EDEF. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://wildmoose.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Wild Moose.

Methodology

Brand data on this page was extracted from https://wildmoose.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Wild Moose.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Bricolage Grotesque",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#EDFF8D",
    "secondary": "#30555C",
    "accent": "#EDFF8D",
    "background": "#E7EDEF",
    "textPrimary": "#08363F",
    "link": "#08363F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "Bricolage Grotesque"
    },
    "fontStacks": {
      "heading": [
        "Bricolage Grotesque",
        "sans-serif"
      ],
      "body": [
        "DM Sans",
        "sans-serif"
      ],
      "paragraph": [
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "80px",
      "h2": "56px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EDFF8D",
      "textColor": "#08363F",
      "borderRadius": "8.8px",
      "borderRadiusCorners": {
        "topLeft": "8.8px",
        "topRight": "8.8px",
        "bottomRight": "8.8px",
        "bottomLeft": "8.8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#30555C",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cdn.prod.website-files.com/673321a9408a76b8c4b4d0c2/675b1f0a65988b6ccebd31fc_favicon-wm.png",
    "ogImage": "https://cdn.prod.website-files.com/673321a9408a76b8c4b4d0c2/675b298bc8293367f52efb65_OG-Wildmoose.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates clearly match the brand 'Wild Moose'. The heuristic suggestion was incorrect as the alt text and other indicators do not align with the brand name.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Let's talkBook a demo",
      "reasoning": "Button #0 uses a vibrant green color (#EDFF8D) which is typically associated with primary actions. The text 'Let's talkBook a demo' suggests a strong call-to-action, making it the primary button."
    },
    "secondary": {
      "index": 1,
      "text": "Read Story",
      "reasoning": "Button #1 has a more neutral color (#30555C) and the text 'Read Story' indicates a less urgent action, suitable for a secondary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates clearly match the brand 'Wild Moose'. The heuristic suggestion was incorrect as the alt text and other indicators do not align with the brand name.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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