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Zero Brand Identity

A website-derived reference for Zero: observed colors, typography, components, and assets extracted from https://0.email/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#1D3D71
Accent
#016FFE
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://0.email/.

primary
#1D3D71
rgb(29, 61, 113)
accent
#016FFE
rgb(1, 111, 254)
background
#111113
rgb(17, 17, 19)
textPrimary
#111113
rgb(17, 17, 19)
link
#016FFE
rgb(1, 111, 254)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
heading
Geist
Geist, -apple-system, BlinkMacSystemFont, Segoe UI, system-ui, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Zero social image
Social Card

Brand Personality

Tone: modern Energy: medium Audience: unknown

Zero Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Zero's primary brand color?

The website extraction recorded #1D3D71 as the primary color for Zero. This is an observed website value, not a verified official brand specification.

What accent color does Zero use?

The website extraction recorded #016FFE as an accent color for Zero. Check the source website or official brand guidelines before using it in new work.

What font does Zero use?

The extraction detected Geist as a primary typeface on https://0.email/. Other pages or materials may use different fonts.

Does Zero use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #111113. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://0.email/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Zero.

Methodology

Brand data on this page was extracted from https://0.email/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Zero.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#1D3D71",
    "accent": "#016FFE",
    "background": "#111113",
    "textPrimary": "#111113",
    "link": "#016FFE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "Geist",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {},
  "images": {
    "ogImage": "https://0.email/og.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - both candidates are located in the body, not in the header. Candidate #0 is too small and likely an icon, while Candidate #1 is a hero image, not suitable as a brand logo.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - both candidates are located in the body, not in the header. Candidate #0 is too small and likely an icon, while Candidate #1 is a hero image, not suitable as a brand logo.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}

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