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Ando Brand Identity

A website-derived reference for Ando: observed colors, typography, components, and assets extracted from https://ando.so/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#67A4EF
Accent
#67A4EF
Body Font
GeistSans
Heading
GeistSans

Color Palette

Brand palette extracted from https://ando.so/.

primary
#67A4EF
rgb(103, 164, 239)
secondary
#882F66
rgb(136, 47, 102)
accent
#67A4EF
rgb(103, 164, 239)
background
#F5F5F7
rgb(245, 245, 247)
textPrimary
#606060
rgb(96, 96, 96)
link
#FFECF9
rgb(255, 236, 249)

Typography

Each font links to its Google Fonts page where available.

primary
GeistSans
heading
GeistSans
GeistSans
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Ando logo
Logo
Ando favicon
Favicon

UI Components

Live previews rendered using Ando's actual button styles.

buttonPrimary
background #67A4EF textColor #FFECF9 borderRadius 2px shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px
buttonSecondary
background #1A1A1A textColor #FFFFFF borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Ando Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Ando's primary brand color?

The website extraction recorded #67A4EF as the primary color for Ando. This is an observed website value, not a verified official brand specification.

What font does Ando use?

The extraction detected GeistSans as a primary typeface on https://ando.so/. Other pages or materials may use different fonts.

Does Ando use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F5F5F7. The current website may differ from this snapshot.

Where can I find Ando's logo?

The logo asset recorded from https://ando.so/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://ando.so/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ando.

Methodology

Brand data on this page was extracted from https://ando.so/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Ando.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GeistSans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#67A4EF",
    "secondary": "#882F66",
    "accent": "#67A4EF",
    "background": "#F5F5F7",
    "textPrimary": "#606060",
    "link": "#FFECF9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "GeistSans",
      "heading": "GeistSans"
    },
    "fontStacks": {
      "heading": [
        "GeistSans"
      ],
      "body": [
        "Geist Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "SF Pro Text",
        "SF Pro Display",
        "system-ui",
        "Segoe UI",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "GeistSans"
      ]
    },
    "fontSizes": {
      "h1": "28px",
      "h2": "28px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#67A4EF",
      "textColor": "#FFECF9",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px"
    },
    "buttonSecondary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2294%22%20height%3D%2220%22%20aria-hidden%3D%22true%22%20data-fc-idx%3D%220%22%3E%3Cuse%20href%3D%22%2Flogos%2Fando.svg%23ando%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://ando.so/seo/favicon.png",
    "logoHref": "https://ando.so/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ando'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request access",
      "reasoning": "Button #1 uses the brand's primary color (#67A4EF) and has action-oriented text ('Request access'), making it the main call-to-action."
    },
    "secondary": {
      "index": 0,
      "text": "Try the new landing page we're experimenting with →",
      "reasoning": "Button #0 has a different background color (#1A1A1A) and serves as a secondary action with less prominent text."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Ando'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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