Better Stack Brand Identity
A website-derived reference for Better Stack: observed colors, typography, components, and assets extracted from https://betterstack.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.
Primary
#939DB8
Accent
#171926
Body Font
Roboto
Heading
Roboto
Color Palette
Brand palette extracted from https://betterstack.com/.
Typography
Each font links to its Google Fonts page where available.
primary
Roboto
heading
Roboto
Helvetica Now Display, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
Visual Assets
%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E)
Logo
Favicon
Social Card
UI Components
Live previews rendered using Better Stack's actual button styles.
Brand Personality
Tone: professional Energy: medium Audience: IT professionals and developers
Better Stack Brand in the Wild
Real-world brand assets, ads, campaigns, and marketing materials.
Frequently Asked Questions
What is Better Stack's primary brand color?
The website extraction recorded #939DB8 as the primary color for Better Stack. This is an observed website value, not a verified official brand specification.
What accent color does Better Stack use?
The website extraction recorded #171926 as an accent color for Better Stack. Check the source website or official brand guidelines before using it in new work.
What font does Better Stack use?
The extraction detected Roboto as a primary typeface on https://betterstack.com/. Other pages or materials may use different fonts.
Does Better Stack use a light or dark theme?
The captured website used a dark color scheme, with a recorded background of #0B0C14. The current website may differ from this snapshot.
Where can I find Better Stack's logo?
The logo asset recorded from https://betterstack.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.
How was this brand profile generated?
This profile was extracted from https://betterstack.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Better Stack.
Methodology
Brand data on this page was extracted from https://betterstack.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Better Stack.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "dark",
"fonts": [
{
"family": "Roboto",
"role": "body"
},
{
"family": "Helvetica Neue",
"role": "body"
},
{
"family": "Arial",
"role": "body"
},
{
"family": "Noto Sans",
"role": "body"
}
],
"colors": {
"primary": "#939DB8",
"secondary": "#C9D3EE",
"accent": "#171926",
"background": "#0B0C14",
"textPrimary": "#0B0C14",
"link": "#171926"
},
"typography": {
"fontFamilies": {
"primary": "Roboto",
"heading": "Roboto"
},
"fontStacks": {
"heading": [
"Helvetica Now Display",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"body": [
"Helvetica Now Text",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
],
"paragraph": [
"Helvetica Now Text",
"ui-sans-serif",
"system-ui",
"-apple-system",
"BlinkMacSystemFont",
"Segoe UI",
"Roboto",
"Helvetica Neue",
"Arial",
"Noto Sans",
"sans-serif",
"Apple Color Emoji",
"Segoe UI Emoji",
"Segoe UI Symbol",
"Noto Color Emoji"
]
},
"fontSizes": {
"h1": "53px",
"h2": "40px",
"body": "20px"
}
},
"spacing": {
"baseUnit": 8,
"borderRadius": "6px"
},
"components": {
"input": {
"background": "#151722",
"textColor": "#FFFFFF",
"borderColor": "#202330",
"borderRadius": "12px",
"borderRadiusCorners": {
"topLeft": "12px",
"topRight": "12px",
"bottomRight": "12px",
"bottomLeft": "12px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "transparent",
"textColor": "#FFFFFF",
"borderColor": "#2D2E35",
"borderRadius": "10px",
"borderRadiusCorners": {
"topLeft": "10px",
"topRight": "10px",
"bottomRight": "10px",
"bottomLeft": "10px"
},
"shadow": "rgba(255, 255, 255, 0.25) 0px 1px 3px 0px inset"
},
"buttonSecondary": {
"background": "#171926",
"textColor": "#C9D3EE",
"borderColor": "#262935",
"borderRadius": "9999px",
"borderRadiusCorners": {
"topLeft": "9999px",
"topRight": "9999px",
"bottomRight": "9999px",
"bottomLeft": "9999px"
},
"shadow": "none"
}
},
"images": {
"logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22154%22%20height%3D%2221%22%20class%3D%22scale-%5B65%25%5D%20-mx-6%22%20alt%3D%22Better%20Stack%22%20style%3D%22--currentColor%3A%20currentColor%3B%22%20data-fc-idx%3D%220%22%3E%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20id%3D%22root%22%20fill%3D%22none%22%20height%3D%2215%22%20viewBox%3D%220%200%2014%2015%22%20width%3D%2214%22%20class%3D%22ml-2%20transition%20hover%3A-rotate-%5B15deg%5D%20hidden%20lg%3Ainline%22%3E%3Cmask%20id%3D%22a%22%20fill%3D%22%23000%22%20height%3D%2214%22%20maskUnits%3D%22userSpaceOnUse%22%20width%3D%2214%22%20x%3D%22.84082%22%20y%3D%22.910156%22%3E%3Cpath%20d%3D%22m.84082.910156h14v14h-14z%22%20fill%3D%22%23fff%22%2F%3E%3Cpath%20clip-rule%3D%22evenodd%22%20d%3D%22m12.4541%201.91016h-4.37651v.54686h-.54823v.54771%201.85936%201.2038h-.54617v.54725h-.87535v.54642h-.87576v.54777h-.54616v.54551h-.0011-.54589-.54734v-.65488h-.54706v2.84474h.54616v.6549h.54824v.547h.54699v.4392.6557.5469.4376.0003h.65647v-.0003h.43765v-.4376h-.43765v-.5469h.43765v-.6557h.54706v-.5478h.65609v.5472h.43768v.1982h1.09412v-.4377h-.54709v-.8541h.54701v-.5472h.54712v-.87494h.54616v-1.86076h.65821v.43832h.547v-.54706h-.0011v-.43832h-1.20411v-1.2027h.65671v-1.09465h2.1892v-.0002h.5459v-2.40707h-.5459zm-9.41064%205.25148h-.54617v-1.20358h-.65647v3.50119h.54616v.43769h.65648zm7.22294-1.74985h1.6412v.54706h-1.6412zm-1.62526-2.63729h.00042v-.00005h.80045v.00013h.26677v1.06726h-.26682v-.00107h-.8004v-.26582h-.00042zm.26682.79945h.534v-.53268h-.534z%22%20fill%3D%22%23000%22%20fill-rule%3D%22evenodd%22%2F%3E%3C%2Fmask%3E%3Cpath%20d%3D%22m8.07759%201.91016v-.952682h-.95268v.952682zm4.37651%200h.9527v-.952682h-.9527zm-4.37651.54686v.95268h.95268v-.95268zm-.54823%200v-.95268h-.95268v.95268zm0%203.61087v.95268h.95268v-.95268zm-.54617%200v-.95268h-.95267v.95268zm0%20.54725v.95268h.95268v-.95268zm-.87535%200v-.95268h-.95267v.95268zm0%20.54642v.95268h.95268v-.95268zm-.87576%200v-.95268h-.95268v.95268zm0%20.54777v.95268h.95268v-.95268zm-.54616%200v-.95268h-.95268v.95268zm0%20.54551v.95268h.95268v-.95268zm-1.09433%200h-.95268v.95268h.95268zm0-.65488h.95268v-.95268h-.95268zm-.54706%200v-.95268h-.95268v.95268zm0%202.84474h-.95268v.9527h.95268zm.54616%200h.95268v-.9527h-.95268zm0%20.6549h-.95268v.9526h.95268zm.54824%200h.95268v-.9527h-.95268zm0%20.547h-.95268v.9527h.95268zm.54699%200h.95268v-.9527h-.95268zm0%202.0797h-.95268v.9527h.95268zm.65647%200v.9527h.95268v-.9527zm0-.0003v-.9526h-.95268v.9526zm.43765%200v.9527h.95268v-.9527zm0-.4376h.95268v-.9527h-.95268zm-.43765%200h-.95268v.9527h.95268zm0-.5469v-.9527h-.95268v.9527zm.43765%200v.9527h.95268v-.9527zm0-.6557v-.9527h-.95268v.9527zm.54706%200v.9527h.95268v-.9527zm0-.5478v-.9526h-.95268v.9526zm.65609%200h.95268v-.9526h-.95268zm0%20.5472h-.95267v.9527h.95267zm.43768%200h.95268v-.9527h-.95268zm0%20.1982h-.95268v.9526h.95268zm1.09412%200v.9526h.95268v-.9526zm0-.4377h.95268v-.9527h-.95268zm-.54709%200h-.95267v.9527h.95267zm0-.8541v-.9527h-.95267v.9527zm.54701%200v.9527h.95268v-.9527zm0-.5472v-.9527h-.95268v.9527zm.54712%200v.9527h.95267v-.9527zm0-.87494v-.95267h-.95268v.95267zm.54616%200v.95264h.95271v-.95264zm0-1.86076v-.95268h-.95268v.95268zm.65821%200h.9527v-.95268h-.9527zm0%20.43832h-.9527v.95268h.9527zm.547%200v.95268h.9527v-.95268zm0-.54706h.9527v-.95268h-.9527zm-.0011%200h-.95264v.95268h.95264zm0-.43832h.9527v-.95268h-.9527zm-1.20411%200h-.95268v.95268h.95268zm0-1.2027v-.95268h-.95268v.95268zm.65671%200v.95268h.9527v-.95268zm0-1.09465v-.95268h-.95267v.95268zm2.1892%200v.95267h.9527v-.95267zm0-.0002v-.95268h-.9527v.95268zm.5459%200v.95267h.9526v-.95267zm0-2.40707h.9526v-.95268h-.9526zm-.5459%200h-.9527v.95268h.9527zm-9.95681%204.70462h-.95268v.95268h.95268zm.54617%200h.95267v-.95268h-.95267zm-.54617-1.20358h.95268v-.95268h-.95268zm-.65647%200v-.95268h-.952678v.95268zm0%203.50119h-.952678v.95265h.952678zm.54616%200h.95268v-.95268h-.95268zm0%20.43769h-.95268v.95266h.95268zm.65648%200v.95266h.95267v-.95266zm8.86414-4.48515h.9526v-.95268h-.9526zm-1.6412%200v-.95268h-.9527v.95268zm1.6412.54706v.95268h.9526v-.95268zm-1.6412%200h-.9527v.95268h.9527zm-1.62484-3.18435v.95268h.95268v-.95268zm-.00042%200v-.95268h-.95267v.95268zm.00042-.00005v-.95268h-.95268v.95268zm.80045%200h.95269v-.95268h-.95269zm0%20.00013h-.95268v.95268h.95268zm.26677%200h.95272v-.95268h-.95272zm0%201.06726v.95268h.95272v-.95268zm-.26682%200h-.95268v.95268h.95268zm0-.00107h.95264v-.95268h-.95264zm-.8004%200h-.95268v.95267h.95268zm0-.26582h.95268v-.95268h-.95268zm-.00042%200h-.95267v.95268h.95267zm.26682-.001h-.95268v.95268h.95268zm.534%200v.95268h.95264v-.95268zm0-.53268h.95264v-.95268h-.95264zm-.534%200v-.95268h-.95268v.95268zm-.83037-.17844h4.37651v-1.905352h-4.37651zm.95268-.40581v-.54686h-1.90536v.54686zm-1.50091.95268h.54823v-1.90536h-.54823zm.95268-.40497v-.54771h-1.90536v.54771zm0%201.85936v-1.85936h-1.90536v1.85936zm0%201.2038v-1.2038h-1.90536v1.2038zm-1.49885.95268h.54617v-1.90536h-.54617zm.95268-.40543v-.54725h-1.90535v.54725zm-1.82803.95268h.87535v-1.90536h-.87535zm.95268-.40626v-.54642h-1.90535v.54642zm-1.82844.95268h.87576v-1.90536h-.87576zm.95268-.40491v-.54777h-1.90536v.54777zm-1.49884.95268h.54616v-1.90536h-.54616zm.95268-.40717v-.54551h-1.90536v.54551zm-.95378.95268h.0011v-1.90535h-.0011zm-.54589%200h.54589v-1.90535h-.54589zm-.54734%200h.54734v-1.90535h-.54734zm-.95268-1.60756v.65488h1.90536v-.65488zm.40562.95268h.54706v-1.90536h-.54706zm.95268%201.89206v-2.84474h-1.90536v2.84474zm-.40652-.9527h-.54616v1.9054h.54616zm.95268%201.6076v-.6549h-1.90536v.6549zm-.40444-.9527h-.54824v1.9053h.54824zm.95268%201.4997v-.547h-1.90536v.547zm-.40569-.9527h-.54699v1.9054h.54699zm.95268%201.3919v-.4392h-1.90536v.4392zm0%20.6557v-.6557h-1.90536v.6557zm0%20.5469v-.5469h-1.90536v.5469zm0%20.4376v-.4376h-1.90536v.4376zm0%20.0003v-.0003h-1.90536v.0003zm-.29621-.9526h-.65647v1.9053h.65647zm-.95268.9523v.0003h1.90536v-.0003zm1.39033-.9526h-.43765v1.9053h.43765zm-.95268.515v.4376h1.90536v-.4376zm.51503.9527h.43765v-1.9054h-.43765zm-.95268-1.4996v.5469h1.90536v-.5469zm1.39033-.9527h-.43765v1.9054h.43765zm-.95268.297v.6557h1.90536v-.6557zm1.49974-.9527h-.54706v1.9054h.54706zm-.95268.4049v.5478h1.90536v-.5478zm1.60877-.9526h-.65609v1.9053h.65609zm.95268%201.4998v-.5472h-1.90535v.5472zm-.515-.9527h-.43768v1.9054h.43768zm.95268%201.1509v-.1982h-1.90536v.1982zm.14144-.9527h-1.09412v1.9053h1.09412zm-.95268.515v.4377h1.90536v-.4377zm.40559.9527h.54709v-1.9054h-.54709zm-.95267-1.8068v.8541h1.90535v-.8541zm1.49968-.9527h-.54701v1.9054h.54701zm-.95268.4055v.5472h1.90536v-.5472zm1.4998-.9527h-.54712v1.9054h.54712zm-.95268.07776v.87494h1.90535v-.87494zm1.49884-.95267h-.54616v1.90531h.54616zm-.95268-.90809v1.86076h1.90539v-1.86076zm1.61089-.95268h-.65821v1.90536h.65821zm.9527%201.391v-.43832h-1.9054v.43832zm-.4057-.95268h-.547v1.90536h.547zm-.95264.40562v.54706h1.90534v-.54706zm.95154.95268h.0011v-1.90536h-.0011zm-.95264-1.391v.43832h1.90534v-.43832zm-.25147.95268h1.20411v-1.90536h-1.20411zm-.95268-2.15538v1.2027h1.90539v-1.2027zm1.60939-.95268h-.65671v1.90536h.65671zm-.95267-.14197v1.09465h1.90537v-1.09465zm3.14187-.95268h-2.1892v1.90535h2.1892zm-.9527.95248v.0002h1.9054v-.0002zm1.4986-.95268h-.5459v1.90535h.5459zm-.9527-1.45439v2.40707h1.9053v-2.40707zm.4068.95268h.5459v-1.90536h-.5459zm-.9527-1.49954v.54686h1.9054v-.54686zm-9.00411%206.20416h.54617v-1.90536h-.54617zm-.95268-2.15626v1.20358h1.90536v-1.20358zm.29621.95268h.65647v-1.90536h-.65647zm.95268%202.54851v-3.50119h-1.905358v3.50119zm-.40652-.95268h-.54616v1.90533h.54616zm.95268%201.39037v-.43769h-1.90536v.43769zm-.2962-.95268h-.65648v1.90534h.65648zm-.95268-1.78262v2.7353h1.90535v-2.7353zm9.81682-2.70253h-1.6412v1.90536h1.6412zm.9526%201.49974v-.54706h-1.9053v.54706zm-2.5938.95268h1.6412v-1.90536h-1.6412zm-.9527-1.49974v.54706h1.9054v-.54706zm-.67214-3.58997h-.00042v1.90536h.00042zm-.95268.95263v.00005h1.90536v-.00005zm1.75313-.95268h-.80045v1.90536h.80045zm.95269.95281v-.00013h-1.90537v.00013zm-.68592-.95268h-.26677v1.90536h.26677zm.95272%202.01994v-1.06726h-1.9054v1.06726zm-1.21954.95268h.26682v-1.90536h-.26682zm-.95268-.95375v.00107h1.90532v-.00107zm.95268-.95268h-.8004v1.90535h.8004zm.15228.95268v-.26582h-1.90536v.26582zm-.9531.68686h.00042v-1.90536h-.00042zm-.95267-1.75313v.80045h1.90535v-.80045zm1.21949%201.75213h.534v-1.90536h-.534zm-.41868-1.48536v.53268h1.90532v-.53268zm.41868.95268h.534v-1.90536h-.534zm.95268-.42v-.53268h-1.90536v.53268z%22%20fill%3D%22%23646e87%22%20mask%3D%22url(%23a)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
"favicon": "https://betterstack.com/assets/favicon-64296699.png",
"ogImage": "https://betterstack.com/assets/v2/og_homepage_v3-fdca4632.jpg",
"logoHref": "https://betterstack.com/"
},
"__llm_logo_reasoning": {
"selectedIndex": 0,
"reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Start for free",
"reasoning": "Button #9 has the text 'Start for free', which is a strong call-to-action. It also has a transparent background with white text, making it stand out as a primary action."
},
"secondary": {
"index": 6,
"text": "Explore incident management",
"reasoning": "Button #3, 'Explore incident management', has a different background color (#171926) and serves as a secondary action with less emphasis than the primary CTA."
},
"confidence": 0.9
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "IT professionals and developers"
},
"designSystem": {
"framework": "tailwind",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.9,
"colors": 0.9,
"overall": 0.9
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, which are strong indicators of the main brand logo.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}