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Conduct Brand Identity

A website-derived reference for Conduct: observed colors, typography, components, and assets extracted from https://www.conduct.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#D5F157
Accent
#D5F157
Body Font
boosterSans
Heading
messinaSerif

Color Palette

Brand palette extracted from https://www.conduct.ai/.

primary
#D5F157
rgb(213, 241, 87)
secondary
#4A5565
rgb(74, 85, 101)
accent
#D5F157
rgb(213, 241, 87)
background
#F4F2EA
rgb(244, 242, 234)
textPrimary
#16171C
rgb(22, 23, 28)
link
#E3E4D5
rgb(227, 228, 213)

Typography

Each font links to its Google Fonts page where available.

primary
boosterSans
boosterSans Google Fonts →
heading
messinaSerif
messinaSerif Google Fonts →
messinaSerif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Conduct logo
Logo
Conduct favicon
Favicon
Conduct social image
Social Card

UI Components

Live previews rendered using Conduct's actual button styles.

buttonPrimary
background #D5F157 textColor #000000 borderRadius 4px shadow none
buttonSecondary
background #16171C textColor #FFFEFB borderRadius 33554400px shadow none

Brand Personality

Tone: modern Energy: medium Audience: business professionals

Conduct Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Conduct's primary brand color?

The website extraction recorded #D5F157 as the primary color for Conduct. This is an observed website value, not a verified official brand specification.

What font does Conduct use?

The extraction detected boosterSans for body text and messinaSerif for headings on https://www.conduct.ai/. Font usage and licensing should be checked with the source.

Does Conduct use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #F4F2EA. The current website may differ from this snapshot.

Where can I find Conduct's logo?

The logo asset recorded from https://www.conduct.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://www.conduct.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Conduct.

Methodology

Brand data on this page was extracted from https://www.conduct.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Conduct.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "boosterSans",
      "role": "body"
    },
    {
      "family": "Roboto Mono",
      "role": "monospace"
    },
    {
      "family": "messinaSerif",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#D5F157",
    "secondary": "#4A5565",
    "accent": "#D5F157",
    "background": "#F4F2EA",
    "textPrimary": "#16171C",
    "link": "#E3E4D5"
  },
  "typography": {
    "fontFamilies": {
      "primary": "boosterSans",
      "heading": "messinaSerif"
    },
    "fontStacks": {
      "heading": [
        "messinaSerif"
      ],
      "body": [
        "boosterSans"
      ],
      "paragraph": [
        "boosterSans"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#D5F157",
      "textColor": "#000000",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#16171C",
      "textColor": "#FFFEFB",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.conduct.ai/assets/images/conduct_logo.svg",
    "favicon": "https://www.conduct.ai/assets/images/conduct_logo_small_whitebackground.svg",
    "ogImage": "https://images.prismic.io/conduct-ai/aMvGZ2GNHVfTPWeb_Frame4.png?auto=format,compress&rect=0,0,1200,630&w=2400&h=1260",
    "logoHref": "https://www.conduct.ai/",
    "logoAlt": "https://www.conduct.ai/Conduct%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Conduct Logo' matches the brand name inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 5,
      "text": "[X] S/4Hana Migration",
      "reasoning": "Button #5 uses the vibrant brand color #D5F157, which is a strong indicator of a primary CTA. The text '[X] S/4Hana Migration' suggests a key action related to the site's offerings."
    },
    "secondary": {
      "index": 0,
      "text": "Get started in 48h",
      "reasoning": "Button #0 has a different background color (#16171C) and the text 'Get started in 48h' suggests a secondary action, complementing the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text 'Conduct Logo' matches the brand name inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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