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Drata Brand Identity

A website-derived reference for Drata: observed colors, typography, components, and assets extracted from https://drata.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#0F1F3D
Accent
#2E4DFF
Body Font
Geist
Heading
Geist

Color Palette

Brand palette extracted from https://drata.com/.

primary
#0F1F3D
rgb(15, 31, 61)
secondary
#2E4DFF
rgb(46, 77, 255)
accent
#2E4DFF
rgb(46, 77, 255)
background
#0F161A
rgb(15, 22, 26)
textPrimary
#0F161A
rgb(15, 22, 26)
link
#1C262B
rgb(28, 38, 43)

Typography

Each font links to its Google Fonts page where available.

primary
Geist
heading
Geist
Geist
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Drata logo
Logo
Drata favicon
Favicon
Drata social image
Social Card

UI Components

Live previews rendered using Drata's actual button styles.

input
background #FFFFFF textColor #0F161A borderColor null borderRadius 4px shadow none
buttonPrimary
background #2E4DFF textColor #FFFFFF borderRadius 4px shadow none
buttonSecondary
background #1C262B textColor #F5F6F7 borderColor #222C31 borderRadius 4px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses seeking trust management solutions

Drata Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Drata's primary brand color?

The website extraction recorded #0F1F3D as the primary color for Drata. This is an observed website value, not a verified official brand specification.

What accent color does Drata use?

The website extraction recorded #2E4DFF as an accent color for Drata. Check the source website or official brand guidelines before using it in new work.

What font does Drata use?

The extraction detected Geist as a primary typeface on https://drata.com/. Other pages or materials may use different fonts.

Does Drata use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #0F161A. The current website may differ from this snapshot.

Where can I find Drata's logo?

The logo asset recorded from https://drata.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://drata.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Drata.

Methodology

Brand data on this page was extracted from https://drata.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Drata.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0F1F3D",
    "secondary": "#2E4DFF",
    "accent": "#2E4DFF",
    "background": "#0F161A",
    "textPrimary": "#0F161A",
    "link": "#1C262B"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist",
      "heading": "Geist"
    },
    "fontStacks": {
      "heading": [
        "Geist"
      ],
      "body": [
        "Geist"
      ],
      "paragraph": [
        "Geist"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "36px",
      "body": "48px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#0F161A",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#2E4DFF",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C262B",
      "textColor": "#F5F6F7",
      "borderColor": "#222C31",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://drata.com/_next/image?url=https%3A%2F%2Fcdn.builder.io%2Fapi%2Fv1%2Fimage%2Fassets%252F8245869222a5472eb60b3801c6f43179%252F248d7a3c2b5d4dff8405469fdb43d6a3&w=256&q=75",
    "favicon": "https://drata.com/favicon.ico?favicon.0qtw_q7by6qq_.ico",
    "ogImage": "https://cdn.builder.io/api/v1/image/assets%2F8245869222a5472eb60b3801c6f43179%2F0f7c7c3e7fc7428db7cbb051a72e4cc7",
    "logoHref": "https://drata.com/",
    "logoAlt": "https://drata.com/Drata"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Drata'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get Started",
      "reasoning": "Button #0 has a vibrant blue background (#2E4DFF), which is a strong brand color and typically used for primary CTAs. The text 'Get Started' is action-oriented, making it a clear primary call-to-action."
    },
    "secondary": {
      "index": 3,
      "text": ".builder-b03dfbf77ecf4337bc63ffe3ff4b1a2d {\n    display: flex;\n  }    Accelerate Smoothly",
      "reasoning": "Button #3 has a dark background (#1C262B), which is distinct from the primary button's color. It serves as a secondary option with less emphasis compared to the vibrant primary button."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking trust management solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is located in the header, is visible, and links to the homepage, matching the brand name 'Drata'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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