Home · Branding · Formance

Formance Brand Identity

A website-derived reference for Formance: observed colors, typography, components, and assets extracted from https://formance.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#CECCFF

Accent

#01353C

Body Font

Space Mono

Heading

Space Mono

Color Palette

Brand palette extracted from https://formance.com/.

primary

#CECCFF

rgb(206, 204, 255)

secondary

#B7C6C8

rgb(183, 198, 200)

accent

#01353C

rgb(1, 53, 60)

background

#D5E1E1

rgb(213, 225, 225)

textPrimary

#01353C

rgb(1, 53, 60)

link

#01353C

rgb(1, 53, 60)

Typography

Each font links to its Google Fonts page where available.

primary

Space Mono

Space Mono Google Fonts →

heading

Space Mono

Space Mono Google Fonts →

fontPrimary, fontPrimary Fallback, system-ui, arial

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Formance's actual button styles.

buttonPrimary

background #CECCFF textColor #00171A borderRadius 2px shadow none

buttonSecondary

background #01353C textColor #CECCFF borderColor #CECCFF borderRadius 2px shadow none

Brand Personality

Tone: professional Energy: medium Audience: businesses and developers

Formance Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: images.prismic.io

Source: formance.com

Image: formance01.b-cdn.net

Source: formance.com

Image: formance01.b-cdn.net

Source: formance.com

Image: formance01.b-cdn.net

Source: formance.com

Image: formance01.b-cdn.net

Source: formance.com

Image: formance01.b-cdn.net

Source: formance.com

Frequently Asked Questions

What is Formance's primary brand color?

The website extraction recorded #CECCFF as the primary color for Formance. This is an observed website value, not a verified official brand specification.

What accent color does Formance use?

The website extraction recorded #01353C as an accent color for Formance. Check the source website or official brand guidelines before using it in new work.

What font does Formance use?

The extraction detected Space Mono as a primary typeface on https://formance.com/. Other pages or materials may use different fonts.

Does Formance use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #D5E1E1. The current website may differ from this snapshot.

Where can I find Formance's logo?

The logo asset recorded from https://formance.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://formance.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Formance.

Methodology

Brand data on this page was extracted from https://formance.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Formance.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/formance.json GET /branding/formance/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Space Mono",
      "role": "monospace"
    },
    {
      "family": "Space Grotesk",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#CECCFF",
    "secondary": "#B7C6C8",
    "accent": "#01353C",
    "background": "#D5E1E1",
    "textPrimary": "#01353C",
    "link": "#01353C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Space Mono",
      "heading": "Space Mono"
    },
    "fontStacks": {
      "heading": [
        "fontPrimary",
        "fontPrimary Fallback",
        "system-ui",
        "arial"
      ],
      "body": [
        "fontPrimary",
        "fontPrimary Fallback",
        "system-ui",
        "arial"
      ],
      "paragraph": [
        "fontPrimary",
        "fontPrimary Fallback",
        "system-ui",
        "arial"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "60px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CECCFF",
      "textColor": "#00171A",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#01353C",
      "textColor": "#CECCFF",
      "borderColor": "#CECCFF",
      "borderRadius": "2px",
      "borderRadiusCorners": {
        "topLeft": "2px",
        "topRight": "2px",
        "bottomRight": "2px",
        "bottomLeft": "2px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://www.formance.com/favicons/favicon.ico",
    "ogImage": "https://images.prismic.io/formance/Zln92qWtHYXtT-1L_hero.jpg?auto=format,compress",
    "logoHref": "https://www.formance.com/",
    "logoAlt": "https://www.formance.com/formance-logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Formance'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 'Request a demo' is likely the primary CTA due to its action-oriented text and prominent placement. It uses a vibrant blue color, which is consistent with a primary action button."
    },
    "secondary": {
      "index": 3,
      "text": "Read the docs",
      "reasoning": "Button #3 'Read the docs' is selected as secondary because it has a different color group (#01353C) and serves a supportive role, guiding users to documentation."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses and developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Formance'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Formance Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Formance Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles