Home · Branding · Hook

Hook Brand Identity

A website-derived reference for Hook: observed colors, typography, components, and assets extracted from https://hook.co/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#F6EADF

Accent

#CFFF00

Body Font

Inter

Heading

Space Grotesk

Color Palette

Brand palette extracted from https://hook.co/.

primary

#F6EADF

rgb(246, 234, 223)

secondary

#ACA49C

rgb(172, 164, 156)

accent

#CFFF00

rgb(207, 255, 0)

background

#000000

rgb(0, 0, 0)

textPrimary

#000000

rgb(0, 0, 0)

link

#CFFF00

rgb(207, 255, 0)

Typography

Each font links to its Google Fonts page where available.

primary

Inter

Inter Google Fonts →

heading

Space Grotesk

Space Grotesk Google Fonts →

Instrument Serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Hook's actual button styles.

buttonPrimary

background #CFFF00 textColor #000000 borderRadius 16px shadow none

buttonSecondary

background transparent textColor #F6EADF borderColor #3E4D00 borderRadius 16px shadow none

Brand Personality

Tone: modern Energy: high Audience: tech-savvy professionals

Hook Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: a.storyblok.com

Source: hook.co

Image: a.storyblok.com

Source: hook.co

Image: a.storyblok.com

Source: hook.co

Image: a.storyblok.com

Source: hook.co

Image: a.storyblok.com

Source: hook.co

Image: workinsales.hook.co

Source: workinsales.hook.co

Frequently Asked Questions

What is Hook's primary brand color?

The website extraction recorded #F6EADF as the primary color for Hook. This is an observed website value, not a verified official brand specification.

What accent color does Hook use?

The website extraction recorded #CFFF00 as an accent color for Hook. Check the source website or official brand guidelines before using it in new work.

What font does Hook use?

The extraction detected Inter for body text and Space Grotesk for headings on https://hook.co/. Font usage and licensing should be checked with the source.

Does Hook use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #000000. The current website may differ from this snapshot.

Where can I find Hook's logo?

The logo asset recorded from https://hook.co/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://hook.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Hook.

Methodology

Brand data on this page was extracted from https://hook.co/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Hook.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/hook.json GET /branding/hook/llms.txt

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    },
    {
      "family": "Instrument Serif",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#F6EADF",
    "secondary": "#ACA49C",
    "accent": "#CFFF00",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#CFFF00"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Instrument Serif"
      ],
      "body": [
        "Inter"
      ],
      "paragraph": [
        "Inter"
      ]
    },
    "fontSizes": {
      "h1": "70px",
      "h2": "56px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CFFF00",
      "textColor": "#000000",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#F6EADF",
      "borderColor": "#3E4D00",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%2282%22%20height%3D%2220%22%20viewBox%3D%220%200%2082%2020%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20stroke%3D%22var(--icon-stroke)%22%20fill%3D%22var(--icon-fill)%22%20data-fc-idx%3D%220%22%3E%3Csvg%20viewBox%3D%220%200%2082%2020%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%3E%3Cpath%20d%3D%22M48.1974%205.88901C51.6602%205.88901%2054.5137%208.68376%2054.5139%2012.9708C54.5139%2017.2588%2051.5772%2020%2048.1974%2020C44.8176%2019.9999%2041.8809%2017.2588%2041.8809%2012.9708C41.8811%208.68382%2044.7346%205.88909%2048.1974%205.88901ZM62.2704%205.88901C65.7331%205.88916%2068.5866%208.68387%2068.5869%2012.9708C68.5869%2017.2587%2065.6501%2019.9998%2062.2704%2020C58.8905%2020%2055.9538%2017.2588%2055.9538%2012.9708C55.9541%208.68376%2058.8075%205.88901%2062.2704%205.88901ZM31.5663%205.10048C31.5663%207.51479%2031.362%208.49262%2030.8416%209.46914H31.4861C31.8764%208.08512%2033.206%205.88804%2035.8871%205.88801C39.141%205.88801%2040.4425%208.11316%2040.4438%2011.0978V19.6465H38.725V11.5318C38.7249%208.76437%2037.4758%207.51689%2035.4975%207.5167C31.8792%207.5167%2031.5921%2011.5597%2031.5921%2013.5677V19.6465H29.8485V0.650392H31.5663V5.10048ZM71.7704%209.49794C71.7704%2011.2884%2071.8521%2012.4047%2071.0189%2013.382L71.4219%2013.7613L79.1535%206.29816L81.4805%206.26837L75.6491%2011.8039L82%2019.6465H79.7618L74.3992%2012.9698L71.7704%2015.4665V19.6465H70.0259V0.650392H71.7704V9.49794ZM12.2205%200.63053C14.3884%20-1.02405%2017.4091%200.793599%2017.119%203.57806C16.9732%204.97401%2017.7119%206.30846%2018.9448%206.87516C21.4037%208.00516%2021.4037%2011.6422%2018.9448%2012.7722C17.712%2013.3389%2016.9733%2014.6725%2017.119%2016.0683C17.4094%2018.8522%2014.3885%2020.6712%2012.2205%2019.0168C11.1334%2018.1875%209.65626%2018.1875%208.56909%2019.0168C6.40114%2020.6715%203.38024%2018.853%203.67058%2016.0683C3.8163%2014.6724%203.07682%2013.3388%201.8439%2012.7722C-0.614688%2011.6421%20-0.614577%208.00533%201.8439%206.87516C3.07688%206.30849%203.81638%204.97406%203.67058%203.57806C3.38051%200.794238%206.40122%20-1.02407%208.56909%200.63053C9.65624%201.4597%2011.1334%201.45981%2012.2205%200.63053ZM48.1974%207.51571C45.7597%207.51579%2043.7936%209.36126%2043.7935%2012.9976C43.7935%2016.6342%2045.7596%2018.399%2048.1974%2018.3991C50.6352%2018.3991%2052.6029%2016.6343%2052.6022%2012.9976C52.6021%209.36119%2050.6351%207.51571%2048.1974%207.51571ZM62.2704%207.51571C59.8326%207.51571%2057.8656%209.36119%2057.8655%2012.9976C57.8655%2016.6343%2059.8325%2018.3991%2062.2704%2018.3991C64.7081%2018.399%2066.6749%2016.6342%2066.6742%2012.9976C66.6741%209.36133%2064.708%207.51585%2062.2704%207.51571ZM11.4834%208.05397C10.8822%208.68102%209.90699%208.68121%209.3053%208.05397L5.98997%204.59797L5.38171%205.23157L8.69704%208.68856C9.29882%209.31523%209.29882%2010.3315%208.69704%2010.9588L5.38171%2014.4148L5.98997%2015.0494L9.3053%2011.5934C9.90643%2010.9661%2010.8816%2010.9661%2011.4834%2011.5934L14.7987%2015.0494L15.407%2014.4148L12.0916%2010.9588C11.4901%2010.3315%2011.49%209.31481%2012.0916%208.68757L15.407%205.23157L14.7987%204.59797L11.4834%208.05397Z%22%20fill%3D%22var(--icon-fill)%22%2F%3E%3C%2Fsvg%3E%3C%2Fsvg%3E",
    "favicon": "https://hook.co/favicon.ico",
    "ogImage": "https://hook.co/en/opengraph-image.png?27a3808055c5fd88",
    "logoHref": "https://hook.co/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Hook'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Book a demo",
      "reasoning": "Button #1 'Book a demo' uses the vibrant brand color #CFFF00, making it the most prominent CTA."
    },
    "secondary": {
      "index": 3,
      "text": "Book demo",
      "reasoning": "Button #3 'Book demo' has a transparent background with a border, making it a suitable secondary CTA distinct from the primary."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Hook'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Hook Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Hook Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles