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Mastra Brand Identity

A website-derived reference for Mastra: observed colors, typography, components, and assets extracted from https://mastra.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#18FB6F
Accent
#18FB6F
Body Font
greed
Heading
greed

Color Palette

Brand palette extracted from https://mastra.ai/.

primary
#18FB6F
rgb(24, 251, 111)
accent
#18FB6F
rgb(24, 251, 111)
background
#020202
rgb(2, 2, 2)
textPrimary
#FFFFFF
rgb(255, 255, 255)
link
#18FB6F
rgb(24, 251, 111)

Typography

Each font links to its Google Fonts page where available.

primary
greed
heading
greed
greed, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Mastra logo
Logo
Mastra favicon
Favicon
Mastra social image
Social Card

UI Components

Live previews rendered using Mastra's actual button styles.

buttonPrimary
background #FFFFFF textColor #000000 borderRadius 10px shadow none
buttonSecondary
background #1A1A1A textColor #F5F5F5 borderRadius 10px shadow none

Brand Personality

Tone: modern Energy: medium Audience: developers and tech enthusiasts

Mastra Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Mastra's primary brand color?

The website extraction recorded #18FB6F as the primary color for Mastra. This is an observed website value, not a verified official brand specification.

What font does Mastra use?

The extraction detected greed as a primary typeface on https://mastra.ai/. Other pages or materials may use different fonts.

Does Mastra use a light or dark theme?

The captured website used a dark color scheme, with a recorded background of #020202. The current website may differ from this snapshot.

Where can I find Mastra's logo?

The logo asset recorded from https://mastra.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://mastra.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Mastra.

Methodology

Brand data on this page was extracted from https://mastra.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Mastra.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "greed",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#18FB6F",
    "accent": "#18FB6F",
    "background": "#020202",
    "textPrimary": "#FFFFFF",
    "link": "#18FB6F"
  },
  "typography": {
    "fontFamilies": {
      "primary": "greed",
      "heading": "greed"
    },
    "fontStacks": {
      "heading": [
        "greed",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "greed"
      ],
      "paragraph": [
        "greed",
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "54px",
      "body": "12.5px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1A1A1A",
      "textColor": "#F5F5F5",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22none%22%20viewBox%3D%220%200%20131%2032%22%20width%3D%22110%22%20height%3D%2223%22%20aria-hidden%3D%22true%22%20class%3D%22w-22%20text-white%20md%3Aw-30%20md%3Ah-8%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M5%2017.3a4.5%204.5%200%201%201%200%209%204.5%204.5%200%200%201%200-9m5.9-11.6a4.5%204.5%200%200%201%204.4%205.4c-.3%201.4-.6%203%20.2%204.2l1.3%201.9.3.2.3-.2%201.3-1.9c.8-1.2.5-2.7.2-4.1a4.5%204.5%200%201%201%208.8.1c-.3%201.3-.6%202.7%200%203.9l1.3%202v.1a4.5%204.5%200%201%201-4.3%203.4c.3-1.3.6-2.7%200-3.9l-1.2-2h-.2L22%2016.5c-.8%201.2-.5%202.8-.2%204.2a4.5%204.5%200%201%201-8.8.3q.5-2-.4-3.8l-.9-1.3q-.9-1.2-2.4-1.6a4.5%204.5%200%200%201%201.6-8.7M56.6%2022v-6.9q0-1-.7-1.7t-1.7-.7q-1.3%200-2.1%201T51%2016v6h-2.8V10.6h2.9v2.2q.6-1%201.6-1.8%201-.6%202.5-.7%201.2%200%202.3.7t1.5%201.8q.6-1.2%201.7-1.8a5%205%200%200%201%202.5-.7q2%200%203.1%201.2%201.3%201.2%201.3%203.2V22h-3v-6.6q0-1.4-.6-2t-1.7-.7q-1.2%200-2.1.9t-.9%202.3V22zm18.6.3q-1.5%200-3-.7a6%206%200%200%201-2-2.2q-.7-1.5-.7-3%200-1.8.7-3.2a6%206%200%200%201%205-3q1.4%200%202.6.7t1.8%201.6v-1.9h3V22h-3v-2q-.6%201.2-1.8%201.8-1.2.5-2.6.5M76%2020q1.6%200%202.6-1t1-2.7-1-2.7-2.6-1-2.6%201-1%202.7%201%202.7%202.6%201m14%202.3a7%207%200%200%201-4.1-1q-1.5-1.2-1.6-3L87%2018q0%201%20.8%201.6t2.2.7a3%203%200%200%200%201.7-.5q.7-.4.7-1a1%201%200%200%200-.6-1l-1.4-.6-3.8-.9q-.8-.3-1.4-.9t-.6-1.7q0-1.6%201.4-2.6t3.8-1%203.6%201a3%203%200%200%201%201.6%202.5l-2.8.1q0-.6-.6-1.2t-1.8-.5q-1%200-1.7.4t-.6%201%20.6%201l1.5.4%203.7.9q.8.3%201.5%201%20.5.6.5%201.7%200%201.8-1.4%202.8-1.5%201-4%201m12.6%200q-1.9%200-3-1a4%204%200%200%201-1.2-2.8v-5.7h-2.5v-2.2h2.5V7.2h2.9v3.4h3.7v2.2h-3.7V18q0%201%20.4%201.4.5.5%201.3.5l1-.2.9-.6.4%202.4q-.3.3-1.1.5-.7.2-1.6.2m4.3-.3V10.6h2.9V13q.5-1.2%201.5-2a4%204%200%200%201%204.2-.4l-.3%202.8-.9-.4-1-.2-1%20.2q-.7.2-1.2.6t-1%201.2q-.3.7-.3%202V22zm14.7.3q-1.6%200-3-.7a6%206%200%200%201-2-2.2q-.8-1.5-.8-3%200-1.8.7-3.2a6%206%200%200%201%205-3q1.5%200%202.6.7t1.9%201.6v-1.9h2.9V22h-3v-2q-.6%201.2-1.8%201.8-1.1.5-2.5.5m.7-2.3q1.6%200%202.6-1t1-2.7-1-2.7-2.6-1-2.6%201-1%202.7%201%202.7%202.6%201%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://mastra.ai/favicon/new-brand/favicon.ico",
    "ogImage": "https://mastra.ai/api/og/page?title=TypeScript%20AI%20Agent%20Framework%20%26%20Platform",
    "logoHref": "https://mastra.ai/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 9,
      "text": "Sign Up",
      "reasoning": "Button #3 ('Sign Up') is the primary CTA due to its action-oriented text and contrasting white background, making it stand out against the dark theme."
    },
    "secondary": {
      "index": 18,
      "text": "Login",
      "reasoning": "Button #2 ('Login') serves as a secondary action with a different dark background, complementing the primary CTA."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech enthusiasts"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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