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Pylon Brand Identity

A website-derived reference for Pylon: observed colors, typography, components, and assets extracted from https://usepylon.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#DBE1FF
Accent
#121212
Body Font
Matter
Heading
Matter

Color Palette

Brand palette extracted from https://usepylon.com/.

primary
#DBE1FF
rgb(219, 225, 255)
secondary
#3898EC
rgb(56, 152, 236)
accent
#121212
rgb(18, 18, 18)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#121212
rgb(18, 18, 18)
link
#DEF8CF
rgb(222, 248, 207)

Typography

Each font links to its Google Fonts page where available.

primary
Matter
heading
Matter
Matter, Arial, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Pylon logo
Logo
Pylon favicon
Favicon
Pylon social image
Social Card

UI Components

Live previews rendered using Pylon's actual button styles.

input
background #FFFFFF textColor #121212 borderColor #121212 borderRadius 0px shadow none
buttonPrimary
background #121212 textColor #FFFFFF borderColor #121212 borderRadius 0px shadow none
buttonSecondary
background transparent textColor #121212 borderColor #D3D3D3 borderRadius 0px shadow none

Brand Personality

Tone: modern Energy: medium Audience: B2B companies seeking AI support solutions

Pylon Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Pylon's primary brand color?

The website extraction recorded #DBE1FF as the primary color for Pylon. This is an observed website value, not a verified official brand specification.

What accent color does Pylon use?

The website extraction recorded #121212 as an accent color for Pylon. Check the source website or official brand guidelines before using it in new work.

What font does Pylon use?

The extraction detected Matter as a primary typeface on https://usepylon.com/. Other pages or materials may use different fonts.

Does Pylon use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Pylon's logo?

The logo asset recorded from https://usepylon.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://usepylon.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pylon.

Methodology

Brand data on this page was extracted from https://usepylon.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pylon.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Matter",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#DBE1FF",
    "secondary": "#3898EC",
    "accent": "#121212",
    "background": "#FFFFFF",
    "textPrimary": "#121212",
    "link": "#DEF8CF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Matter",
      "heading": "Matter"
    },
    "fontStacks": {
      "heading": [
        "Matter",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Matter",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Matter",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "74.6667px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "5px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#121212",
      "borderColor": "#121212",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#121212",
      "textColor": "#FFFFFF",
      "borderColor": "#121212",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#121212",
      "borderColor": "#D3D3D3",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68907a7621c7c8dbde21c45b_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/69303a413f1c504c2723e04b_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/689071d222bec6ce3d3d6fbf/68a49db0177e819479abd409_logo.jpg",
    "logoHref": "https://www.usepylon.com/",
    "logoAlt": "https://www.usepylon.com/Go%20to%20homepage"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pylon'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "Button #0 'Book a Demo' is the primary CTA due to its action-oriented text and dark background color, which stands out against the light page background."
    },
    "secondary": {
      "index": 1,
      "text": "IndustryWe have earned dozens of badges and are rated 5 stars on G2.Learn more",
      "reasoning": "Button #1 is selected as secondary because it has a transparent background, differentiating it from the primary button's dark color, and it provides additional information."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "B2B companies seeking AI support solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Pylon'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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