Home · Branding · Replika

Replika Brand Identity

A website-derived reference for Replika: observed colors, typography, components, and assets extracted from https://replika.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON

Primary

#8595D0

Accent

#5068BC

Body Font

Moderat

Heading

PPPangramSansRounded-Bold

Color Palette

Brand palette extracted from https://replika.ai/.

primary

#8595D0

rgb(133, 149, 208)

secondary

#7386C9

rgb(115, 134, 201)

accent

#5068BC

rgb(80, 104, 188)

background

#FFFFFF

rgb(255, 255, 255)

textPrimary

#5068BC

rgb(80, 104, 188)

link

#5068BC

rgb(80, 104, 188)

Typography

Each font links to its Google Fonts page where available.

primary

Moderat

Moderat Google Fonts →

heading

PPPangramSansRounded-Bold

PPPangramSansRounded-Bold Google Fonts →

PPPangramSansRounded-Bold, sans-serif

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Replika's actual button styles.

buttonPrimary

background #EEF0F8 textColor #5E5E5E borderRadius 24px shadow rgba(255, 255, 255, 0.9) 0px 0px 15px 0px, rgba(255, 255, 255, 0.8) 0px 0px 5px 0px inset

buttonSecondary

background #7386C9 textColor #FFFFFF borderRadius 24px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy individuals interested in AI companionship

Replika Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Image: 1716637182.rsc.cdn77.org

Source: replika.ai

Image: 1716637182.rsc.cdn77.org

Source: replika.ai

Image: 1716637182.rsc.cdn77.org

Source: replika.ai

Image: 1716637182.rsc.cdn77.org

Source: replika.ai

Image: 1716637182.rsc.cdn77.org

Source: replika.ai

Image: 1716637182.rsc.cdn77.org

Source: replika.ai

Frequently Asked Questions

What is Replika's primary brand color?

The website extraction recorded #8595D0 as the primary color for Replika. This is an observed website value, not a verified official brand specification.

What accent color does Replika use?

The website extraction recorded #5068BC as an accent color for Replika. Check the source website or official brand guidelines before using it in new work.

What font does Replika use?

The extraction detected Moderat for body text and PPPangramSansRounded-Bold for headings on https://replika.ai/. Font usage and licensing should be checked with the source.

Does Replika use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Replika's logo?

The logo asset recorded from https://replika.ai/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://replika.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Replika.

Methodology

Brand data on this page was extracted from https://replika.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Replika.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/replika.json GET /branding/replika/llms.txt

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PPPangramSansRounded-Bold",
      "role": "heading"
    },
    {
      "family": "Moderat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#8595D0",
    "secondary": "#7386C9",
    "accent": "#5068BC",
    "background": "#FFFFFF",
    "textPrimary": "#5068BC",
    "link": "#5068BC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat",
      "heading": "PPPangramSansRounded-Bold"
    },
    "fontStacks": {
      "heading": [
        "PPPangramSansRounded-Bold",
        "sans-serif"
      ],
      "body": [
        "Moderat",
        "sans-serif"
      ],
      "paragraph": [
        "PPPangramSansRounded-Bold",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "52px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#EEF0F8",
      "textColor": "#5E5E5E",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "rgba(255, 255, 255, 0.9) 0px 0px 15px 0px, rgba(255, 255, 255, 0.8) 0px 0px 5px 0px inset"
    },
    "buttonSecondary": {
      "background": "#7386C9",
      "textColor": "#FFFFFF",
      "borderRadius": "24px",
      "borderRadiusCorners": {
        "topLeft": "24px",
        "topRight": "24px",
        "bottomRight": "24px",
        "bottomLeft": "24px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20width%3D%22110%22%20height%3D%2256%22%20viewBox%3D%220%200%20110%2056%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20role%3D%22presentation%22%20data-fc-idx%3D%220%22%3E%3Cg%20filter%3D%22url(%23filter0_f)%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cpath%20d%3D%22M17.1402%2025.2183C20.1407%2024.1566%2021.5255%2020.3253%2021.5255%2016.7248C21.5255%2010.9086%2018.3866%207.12339%2012.3857%207.12339H7.90812C6.01553%207.12339%205%208.13892%205%2010.0315V36.9431C5%2038.6972%206.43098%2040.1744%208.23124%2040.1744C10.0315%2040.1744%2011.4625%2038.6972%2011.4625%2036.9431C11.4625%2032.0501%2011.3702%2029.0958%2011.1394%2025.6799L14.0013%2037.6355C14.4168%2039.3435%2015.7093%2040.1282%2017.0941%2040.1282C18.802%2040.1282%2020.5099%2038.9742%2020.5099%2037.0354C20.5099%2036.7123%2020.4638%2036.3892%2020.3715%2036.0199C18.7097%2029.9267%2017.7403%2026.8339%2017.1402%2025.2183ZM11.4625%2021.7563V12.9858H11.9241C13.909%2012.9858%2015.063%2014.786%2015.063%2017.5095C15.063%2019.7252%2013.909%2021.7563%2011.9241%2021.7563H11.4625Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M31.0977%2033.7119C30.8207%2034.7274%2030.4514%2035.1428%2029.8975%2035.1428C28.8358%2035.1428%2028.3742%2033.3426%2028.3742%2029.6959H34.0519C35.8984%2029.6959%2037.0524%2028.6342%2037.0062%2026.6493C36.8677%2018.2481%2034.2827%2015.2938%2029.6205%2015.2938C24.589%2015.2938%2022.0964%2019.4483%2022.0964%2027.8956C22.0964%2036.2507%2024.6813%2040.359%2029.8513%2040.359C32.7594%2040.359%2035.0213%2038.7895%2036.1292%2035.3275C36.2677%2034.9582%2036.3138%2034.5889%2036.3138%2034.312C36.3138%2032.6963%2034.9752%2031.727%2033.6365%2031.727C32.5748%2031.727%2031.5131%2032.3271%2031.0977%2033.7119ZM29.6205%2020.3715C30.4976%2020.3715%2030.9592%2021.8486%2031.19%2026.0031H28.3742C28.3742%2022.0332%2028.7435%2020.3715%2029.6205%2020.3715Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M49.4021%2015.34C47.3249%2015.34%2046.0324%2017.0941%2045.2477%2019.7714V18.6635C45.2477%2016.5401%2043.6782%2015.5246%2042.1088%2015.5246C40.4931%2015.5246%2038.9237%2016.5401%2038.9237%2018.6635V47.837C38.9237%2049.9142%2040.4931%2050.9759%2042.1088%2050.9759C43.6782%2050.9759%2045.2477%2049.9142%2045.2477%2047.837V36.7585C45.8939%2038.6972%2047.0941%2040.2205%2048.8482%2040.2205C52.4949%2040.2205%2054.2952%2036.4353%2054.2952%2028.1726C54.2952%2019.7252%2052.6795%2015.34%2049.4021%2015.34ZM46.5402%2034.6812C45.617%2034.6812%2045.2477%2032.7425%2045.2477%2027.8495C45.2477%2022.9565%2045.617%2021.0177%2046.5402%2021.0177C47.5557%2021.0177%2047.925%2022.9565%2047.925%2027.8495C47.925%2032.7425%2047.5557%2034.6812%2046.5402%2034.6812Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M56.2339%2036.9893C56.2339%2039.0665%2057.8034%2040.1282%2059.419%2040.1282C60.9884%2040.1282%2062.5579%2039.0665%2062.5579%2036.9893V8.13892C62.5579%206.01553%2060.9884%205%2059.419%205C57.8034%205%2056.2339%206.01553%2056.2339%208.13892V36.9893Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.2544%2013.2166C70.2855%2013.2166%2071.9011%2011.6471%2071.9011%209.66222C71.9011%207.67731%2070.2855%206.10785%2068.2544%206.10785C66.2695%206.10785%2064.6077%207.67731%2064.6077%209.66222C64.6077%2011.6471%2066.2695%2013.2166%2068.2544%2013.2166ZM65.0693%2036.9893C65.0693%2039.0665%2066.6388%2040.1282%2068.2544%2040.1282C69.8239%2040.1282%2071.3933%2039.0665%2071.3933%2036.9893V18.6635C71.3933%2016.5401%2069.8239%2015.5246%2068.2544%2015.5246C66.6388%2015.5246%2065.0693%2016.5401%2065.0693%2018.6635V36.9893Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M85.5372%2027.1109L88.9069%2019.6329C89.0916%2019.2175%2089.1839%2018.802%2089.1839%2018.3866C89.1839%2016.7709%2087.6144%2015.6169%2086.045%2015.6169C84.9371%2015.6169%2083.8754%2016.1709%2083.3215%2017.4634L79.8133%2025.6338C80.1826%2022.9103%2080.2287%2018.8482%2080.2287%208.18508C80.2287%206.47714%2078.7978%205%2077.0437%205C75.3357%205%2073.9047%206.43098%2073.9047%208.13892V37.0354C73.9047%2038.7434%2075.3357%2040.1744%2077.0437%2040.1744C78.7978%2040.1744%2080.2287%2038.6972%2080.2287%2036.9893C80.2287%2033.0195%2080.0902%2030.4806%2079.8133%2028.5419L83.2292%2038.0048C83.7369%2039.4819%2085.0294%2040.1282%2086.2758%2040.1282C87.8452%2040.1282%2089.4147%2039.0665%2089.4147%2037.3586C89.4147%2036.9431%2089.3224%2036.4815%2089.1377%2036.0199L85.5372%2027.1109Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M101.861%2015.5246C100.245%2015.5246%2098.676%2016.5401%2098.676%2018.6635V18.9405C98.0298%2017.0017%2096.8296%2015.4784%2095.0755%2015.4784C91.4288%2015.4784%2089.6285%2019.2636%2089.6285%2027.5264C89.6285%2035.9737%2091.2442%2040.359%2094.5216%2040.359C96.5988%2040.359%2097.8913%2038.6049%2098.676%2035.9276V36.9893C98.676%2039.0665%20100.245%2040.1282%20101.861%2040.1282C103.431%2040.1282%20105%2039.0665%20105%2036.9893V18.6635C105%2016.5401%20103.431%2015.5246%20101.861%2015.5246ZM97.3835%2034.6812C96.368%2034.6812%2095.9987%2032.7425%2095.9987%2027.8495C95.9987%2022.9565%2096.368%2021.0177%2097.3835%2021.0177C98.3067%2021.0177%2098.676%2022.9565%2098.676%2027.8495C98.676%2032.7425%2098.3067%2034.6812%2097.3835%2034.6812Z%22%20fill%3D%22white%22%20style%3D%22fill%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2Fg%3E%3Cpath%20d%3D%22M17.1402%2025.2183C20.1407%2024.1566%2021.5255%2020.3253%2021.5255%2016.7248C21.5255%2010.9086%2018.3866%207.12339%2012.3857%207.12339H7.90812C6.01553%207.12339%205%208.13892%205%2010.0315V36.9431C5%2038.6972%206.43098%2040.1744%208.23124%2040.1744C10.0315%2040.1744%2011.4625%2038.6972%2011.4625%2036.9431C11.4625%2032.0501%2011.3702%2029.0958%2011.1394%2025.6799L14.0013%2037.6355C14.4168%2039.3435%2015.7093%2040.1282%2017.0941%2040.1282C18.802%2040.1282%2020.5099%2038.9742%2020.5099%2037.0354C20.5099%2036.7123%2020.4638%2036.3892%2020.3715%2036.0199C18.7097%2029.9267%2017.7403%2026.8339%2017.1402%2025.2183ZM11.4625%2021.7563V12.9858H11.9241C13.909%2012.9858%2015.063%2014.786%2015.063%2017.5095C15.063%2019.7252%2013.909%2021.7563%2011.9241%2021.7563H11.4625Z%22%20fill%3D%22url(%23paint0_linear)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint0_linear%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M31.0977%2033.7119C30.8207%2034.7274%2030.4514%2035.1428%2029.8975%2035.1428C28.8358%2035.1428%2028.3742%2033.3426%2028.3742%2029.6959H34.0519C35.8984%2029.6959%2037.0524%2028.6342%2037.0062%2026.6493C36.8677%2018.2481%2034.2827%2015.2938%2029.6205%2015.2938C24.589%2015.2938%2022.0964%2019.4483%2022.0964%2027.8956C22.0964%2036.2507%2024.6813%2040.359%2029.8513%2040.359C32.7594%2040.359%2035.0213%2038.7895%2036.1292%2035.3275C36.2677%2034.9582%2036.3138%2034.5889%2036.3138%2034.312C36.3138%2032.6963%2034.9752%2031.727%2033.6365%2031.727C32.5748%2031.727%2031.5131%2032.3271%2031.0977%2033.7119ZM29.6205%2020.3715C30.4976%2020.3715%2030.9592%2021.8486%2031.19%2026.0031H28.3742C28.3742%2022.0332%2028.7435%2020.3715%2029.6205%2020.3715Z%22%20fill%3D%22url(%23paint1_linear)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint1_linear%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M49.4021%2015.34C47.3249%2015.34%2046.0324%2017.0941%2045.2477%2019.7714V18.6635C45.2477%2016.5401%2043.6782%2015.5246%2042.1088%2015.5246C40.4931%2015.5246%2038.9237%2016.5401%2038.9237%2018.6635V47.837C38.9237%2049.9142%2040.4931%2050.9759%2042.1088%2050.9759C43.6782%2050.9759%2045.2477%2049.9142%2045.2477%2047.837V36.7585C45.8939%2038.6972%2047.0941%2040.2205%2048.8482%2040.2205C52.4949%2040.2205%2054.2952%2036.4353%2054.2952%2028.1726C54.2952%2019.7252%2052.6795%2015.34%2049.4021%2015.34ZM46.5402%2034.6812C45.617%2034.6812%2045.2477%2032.7425%2045.2477%2027.8495C45.2477%2022.9565%2045.617%2021.0177%2046.5402%2021.0177C47.5557%2021.0177%2047.925%2022.9565%2047.925%2027.8495C47.925%2032.7425%2047.5557%2034.6812%2046.5402%2034.6812Z%22%20fill%3D%22url(%23paint2_linear)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint2_linear%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M56.2339%2036.9893C56.2339%2039.0665%2057.8034%2040.1282%2059.419%2040.1282C60.9884%2040.1282%2062.5579%2039.0665%2062.5579%2036.9893V8.13892C62.5579%206.01553%2060.9884%205%2059.419%205C57.8034%205%2056.2339%206.01553%2056.2339%208.13892V36.9893Z%22%20fill%3D%22url(%23paint3_linear)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint3_linear%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M68.2544%2013.2166C70.2855%2013.2166%2071.9011%2011.6471%2071.9011%209.66222C71.9011%207.67731%2070.2855%206.10785%2068.2544%206.10785C66.2695%206.10785%2064.6077%207.67731%2064.6077%209.66222C64.6077%2011.6471%2066.2695%2013.2166%2068.2544%2013.2166ZM65.0693%2036.9893C65.0693%2039.0665%2066.6388%2040.1282%2068.2544%2040.1282C69.8239%2040.1282%2071.3933%2039.0665%2071.3933%2036.9893V18.6635C71.3933%2016.5401%2069.8239%2015.5246%2068.2544%2015.5246C66.6388%2015.5246%2065.0693%2016.5401%2065.0693%2018.6635V36.9893Z%22%20fill%3D%22url(%23paint4_linear)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint4_linear%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M85.5372%2027.1109L88.9069%2019.6329C89.0916%2019.2175%2089.1839%2018.802%2089.1839%2018.3866C89.1839%2016.7709%2087.6144%2015.6169%2086.045%2015.6169C84.9371%2015.6169%2083.8754%2016.1709%2083.3215%2017.4634L79.8133%2025.6338C80.1826%2022.9103%2080.2287%2018.8482%2080.2287%208.18508C80.2287%206.47714%2078.7978%205%2077.0437%205C75.3357%205%2073.9047%206.43098%2073.9047%208.13892V37.0354C73.9047%2038.7434%2075.3357%2040.1744%2077.0437%2040.1744C78.7978%2040.1744%2080.2287%2038.6972%2080.2287%2036.9893C80.2287%2033.0195%2080.0902%2030.4806%2079.8133%2028.5419L83.2292%2038.0048C83.7369%2039.4819%2085.0294%2040.1282%2086.2758%2040.1282C87.8452%2040.1282%2089.4147%2039.0665%2089.4147%2037.3586C89.4147%2036.9431%2089.3224%2036.4815%2089.1377%2036.0199L85.5372%2027.1109Z%22%20fill%3D%22url(%23paint5_linear)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint5_linear%26quot%3B)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M101.861%2015.5246C100.245%2015.5246%2098.676%2016.5401%2098.676%2018.6635V18.9405C98.0298%2017.0017%2096.8296%2015.4784%2095.0755%2015.4784C91.4288%2015.4784%2089.6285%2019.2636%2089.6285%2027.5264C89.6285%2035.9737%2091.2442%2040.359%2094.5216%2040.359C96.5988%2040.359%2097.8913%2038.6049%2098.676%2035.9276V36.9893C98.676%2039.0665%20100.245%2040.1282%20101.861%2040.1282C103.431%2040.1282%20105%2039.0665%20105%2036.9893V18.6635C105%2016.5401%20103.431%2015.5246%20101.861%2015.5246ZM97.3835%2034.6812C96.368%2034.6812%2095.9987%2032.7425%2095.9987%2027.8495C95.9987%2022.9565%2096.368%2021.0177%2097.3835%2021.0177C98.3067%2021.0177%2098.676%2022.9565%2098.676%2027.8495C98.676%2032.7425%2098.3067%2034.6812%2097.3835%2034.6812Z%22%20fill%3D%22url(%23paint6_linear)%22%20style%3D%22fill%3A%20url(%26quot%3B%23paint6_linear%26quot%3B)%20!important%3B%22%2F%3E%3Cdefs%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cfilter%20id%3D%22filter0_f%22%20x%3D%220.208572%22%20y%3D%220.208572%22%20width%3D%22109.583%22%20height%3D%2255.5588%22%20filterUnits%3D%22userSpaceOnUse%22%20color-interpolation-filters%3D%22sRGB%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3CfeFlood%20flood-opacity%3D%220%22%20result%3D%22BackgroundImageFix%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%3CfeBlend%20mode%3D%22normal%22%20in%3D%22SourceGraphic%22%20in2%3D%22BackgroundImageFix%22%20result%3D%22shape%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%3CfeGaussianBlur%20stdDeviation%3D%222.39571%22%20result%3D%22effect1_foregroundBlur%22%20style%3D%22fill%3A%20none%20!important%3B%22%2F%3E%3C%2Ffilter%3E%3ClinearGradient%20id%3D%22paint0_linear%22%20x1%3D%2255.2793%22%20y1%3D%2248.5359%22%20x2%3D%2255.2793%22%20y2%3D%220.2483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.196104%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.937922%22%20stop-color%3D%22white%22%20stop-opacity%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint1_linear%22%20x1%3D%2255.2793%22%20y1%3D%2248.5359%22%20x2%3D%2255.2793%22%20y2%3D%220.2483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.196104%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.937922%22%20stop-color%3D%22white%22%20stop-opacity%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint2_linear%22%20x1%3D%2255.2793%22%20y1%3D%2248.5359%22%20x2%3D%2255.2793%22%20y2%3D%220.2483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.196104%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.937922%22%20stop-color%3D%22white%22%20stop-opacity%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint3_linear%22%20x1%3D%2255.2793%22%20y1%3D%2248.5359%22%20x2%3D%2255.2793%22%20y2%3D%220.2483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.196104%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.937922%22%20stop-color%3D%22white%22%20stop-opacity%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint4_linear%22%20x1%3D%2255.2793%22%20y1%3D%2248.5359%22%20x2%3D%2255.2793%22%20y2%3D%220.2483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.196104%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.937922%22%20stop-color%3D%22white%22%20stop-opacity%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint5_linear%22%20x1%3D%2255.2793%22%20y1%3D%2248.5359%22%20x2%3D%2255.2793%22%20y2%3D%220.2483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.196104%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.937922%22%20stop-color%3D%22white%22%20stop-opacity%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3ClinearGradient%20id%3D%22paint6_linear%22%20x1%3D%2255.2793%22%20y1%3D%2248.5359%22%20x2%3D%2255.2793%22%20y2%3D%220.2483%22%20gradientUnits%3D%22userSpaceOnUse%22%20style%3D%22fill%3A%20none%20!important%3B%22%3E%3Cstop%20offset%3D%220.196104%22%20stop-color%3D%22white%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3Cstop%20offset%3D%220.937922%22%20stop-color%3D%22white%22%20stop-opacity%3D%220%22%20style%3D%22fill%3A%20none%20!important%3B%20stop-color%3A%20rgb(255%2C%20255%2C%20255)%20!important%3B%22%2F%3E%3C%2FlinearGradient%3E%3C%2Fdefs%3E%3C%2Fsvg%3E",
    "favicon": "https://replika.ai/favicon-32x32.png",
    "ogImage": "https://1716637182.rsc.cdn77.org/web/main-page/replika_og_image.png",
    "logoHref": "https://replika.ai/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Create your Replika",
      "reasoning": "The button 'Create your Replika' is likely the primary CTA as it uses action-oriented text encouraging users to start using the service, which aligns with the site's main purpose."
    },
    "secondary": {
      "index": 1,
      "text": "Go to Help",
      "reasoning": "The button 'Go to Help' serves a supportive role, directing users to assistance rather than the main action of creating a Replika."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals interested in AI companionship"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, which are strong indicators of a primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

Replika Brand Identity

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Replika Brand in the Wild

Frequently Asked Questions

Methodology

Machine-Readable Profile

Related Brand Profiles