Home · Branding · Spiral

Spiral Brand Identity

A website-derived reference for Spiral: observed colors, typography, components, and assets extracted from https://spiraldb.com/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#000000
Accent
#000000
Body Font
Funnel Display
Heading
Funnel Display

Color Palette

Brand palette extracted from https://spiraldb.com/.

primary
#000000
rgb(0, 0, 0)
accent
#000000
rgb(0, 0, 0)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#101010
rgb(16, 16, 16)
link
#000000
rgb(0, 0, 0)

Typography

Each font links to its Google Fonts page where available.

primary
Funnel Display
Funnel Display Google Fonts →
heading
Funnel Display
Funnel Display Google Fonts →
Geist, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Spiral logo
Logo
Spiral favicon
Favicon
Spiral social image
Social Card

UI Components

Live previews rendered using Spiral's actual button styles.

buttonPrimary
background #FFFFFF textColor #101010 borderColor #101010 borderRadius 33554400px shadow none

Brand Personality

Tone: minimalist Energy: low Audience: unknown

Spiral Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Spiral brand asset featured on spiraldb.com
Image: api.basehub.com
Source: spiraldb.com
Spiral brand asset featured on katonprinting.com
Image: katonprinting.com
Source: katonprinting.com
Spiral brand asset featured on wordpress.org
Image: i0.wp.com
Source: wordpress.org
Spiral brand asset featured on coveractionspremium.com
Image: coveractionspremium.com
Source: coveractionspremium.com
Spiral brand asset featured on shutterstock.com
Image: shutterstock.com
Source: shutterstock.com
Spiral brand asset featured on illustrationagent.com
Image: illustrationagent.com
Source: illustrationagent.com

Frequently Asked Questions

What is Spiral's primary brand color?

The website extraction recorded #000000 as the primary color for Spiral. This is an observed website value, not a verified official brand specification.

What font does Spiral use?

The extraction detected Funnel Display as a primary typeface on https://spiraldb.com/. Other pages or materials may use different fonts.

Does Spiral use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #FFFFFF. The current website may differ from this snapshot.

Where can I find Spiral's logo?

The logo asset recorded from https://spiraldb.com/ is included in the machine-readable JSON profile linked above. Check the original source for the current asset and usage permissions.

How was this brand profile generated?

This profile was extracted from https://spiraldb.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Spiral.

Methodology

Brand data on this page was extracted from https://spiraldb.com/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Spiral.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

GET /branding/spiral.json GET /branding/spiral/llms.txt 
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Funnel Display",
      "role": "display"
    },
    {
      "family": "Geist",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#000000",
    "accent": "#000000",
    "background": "#FFFFFF",
    "textPrimary": "#101010",
    "link": "#000000"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Funnel Display",
      "heading": "Funnel Display"
    },
    "fontStacks": {
      "heading": [
        "Geist",
        "sans-serif"
      ],
      "body": [
        "Geist",
        "sans-serif"
      ],
      "paragraph": [
        "Funnel Display",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#101010",
      "borderColor": "#101010",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": 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    "favicon": "https://spiraldb.com/favicon.ico",
    "ogImage": "https://api.basehub.com/og/v1/LN9egFzMGURKKHgmZU5Pp/draft/370b6dcde37c6ada28aef/N4Ig%2BmD2BuCmBO8CWATJA7A5iAXCAZgIYA2AzrCAL5A",
    "logoHref": "https://spiraldb.com/v2",
    "logoAlt": "https://spiraldb.com/Spiral%20Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SpiralDB'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Read the announcement",
      "reasoning": "The button 'Read the announcement' is the only button available and serves as the main call-to-action on the page."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "minimalist",
    "energy": "low",
    "targetAudience": "unknown"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand name 'SpiralDB'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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