The best 6sense alternatives in 2026 are Demandbase for a full ABM platform, ZoomInfo for contact data with ABM advertising, AdRoll ABM (formerly RollWorks) for account targeting with a cross-channel DSP, Bombora for intent data you plug into your own stack, Common Room for person-level buyer intelligence, and CharacterQuilt for turning in-market accounts into launched, on-brand campaigns.
Updated October 19, 2026
| Tool | Best for | Pricing |
|---|---|---|
| 1. CharacterQuilt | Teams that want in-market accounts turned into launched, on-brand campaigns | Custom campaign in under 24 hours; packages on the pricing page. |
| 2. Demandbase | Enterprise teams that want a full ABM platform with B2B advertising and buying group data | Custom quote: a platform fee plus a flat fee per user. |
| 3. ZoomInfo | Sales-heavy teams that want contact data, intent and ABM advertising together | Free trial on sales plans; ABM packages through a demo. |
| 4. AdRoll ABM | Teams that want account targeting and a cross-channel ad platform in one app | ABM packages through a demo; account-based retargeting has no fee to start and you pay for media. |
| 5. Bombora | Teams that want intent data delivered into the tools they already run | No published prices; contact Bombora. |
| 6. Common Room | Teams that want person-level buyer intelligence and outreach in one place | Essential plan at a published monthly price, billed annually; Advanced and Enterprise are custom. |
CharacterQuilt is an AI marketing companion that acts on intent. Its Intent signals play watches 6sense, Demandbase and your CRM for surging accounts, drafts an on-brand page and sequence, and flags the rep in Slack for approval. It also builds and launches ABM, ads, events and email campaigns in the tools you already use.
Demandbase is an account-based GTM platform for marketing and sales. Demandbase AI prioritizes accounts and buying groups from signals, then activates programs across advertising, web and sales. It also offers Mojo, a separate B2B marketing agent for campaign execution.
ZoomInfo is the pick when contact data matters more than 6sense's predictive buying stages. It is an AI GTM platform built on verified company and contact data, with enrichment across your stack and AI-driven buying group identification. Its marketing plans add intent topics and ABM advertising through the ZoomInfo Display Network, LinkedIn and Facebook.
AdRoll ABM, formerly RollWorks, suits teams that mainly need account-based ads and may not use every 6sense module. It pairs B2B audience targeting with a cross-channel DSP in one app, running ads across websites, apps, social media and streaming. Account-based retargeting has no fee to start and you pay only for media, while 6sense budgeting starts with a sales process.
Bombora fits teams that want intent data without adopting a full platform like 6sense. It describes itself as a data company, and its Company Surge intent comes from a co-op of B2B publishers, brand sites and data providers. That intent flows into the CRM, marketing automation and ad tech you already run, so you will need other tools to act on it.
Common Room works at the person level, where 6sense centers on account intent and predictive buying stages. Its buyer intelligence platform unifies CRM, product, marketing and engagement signals into one view of every buyer, with person-level identification and buying committee mapping. The Essential plan has a published price, billed annually, while 6sense does not publish prices.
A full ABM platform like 6sense or Demandbase needs ops time to set up and run. Bombora suits teams that want data inside existing tools. CharacterQuilt suits lean teams that want the campaign work done.
If you need intent, deanonymization and predictive stages, choose a platform. If contacts matter most, look at ZoomInfo or Common Room. If you already have signals, CharacterQuilt acts on them.
If paid media is the main channel, compare the DSPs in 6sense, Demandbase and AdRoll ABM. If you also need pages, one-pagers, email and events, CharacterQuilt covers the build and launch.
Most ABM platforms and data providers price through sales. AdRoll ABM lets you start retargeting with no platform fee, and Common Room publishes its starting tier. CharacterQuilt starts with a custom campaign in under 24 hours.
Choose Demandbase if you want a like-for-like ABM platform. Choose ZoomInfo if contact data matters most, Bombora if you only need intent data, AdRoll ABM if advertising is the core, and Common Room for person-level signals and outreach. If you already have signals and need campaigns built and launched on brand, choose CharacterQuilt, alongside whichever data source you keep.
For a like-for-like ABM platform, Demandbase is the closest match. If you mainly need intent data, look at Bombora. If you have the signals and need campaigns built and launched, choose CharacterQuilt.
6sense does not publish prices. AdRoll ABM lets you start account-based retargeting with no fee and pay only for media, and Common Room publishes the price of its starting tier. A narrower tool is often cheaper if you only use part of a platform.
Not as a data source. CharacterQuilt does not provide intent data or predictive scoring. It replaces the manual work after the signal: building pages, one-pagers, ads and sequences and launching them with approvals.
6sense finds and prioritizes in-market accounts and runs account-based advertising and AI email agents. CharacterQuilt builds on-brand campaigns for those accounts and launches them in your stack. The two work well together.
Tell us the idea. We will turn around a custom campaign in under 24 hours.
