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Inception Brand Identity

A website-derived reference for Inception: observed colors, typography, components, and assets extracted from https://www.inceptionlabs.ai/. This snapshot is not official brand guidance. Verify current values and usage permissions with the original source.

Download JSON
Primary
#062929
Accent
#159999
Body Font
Inter
Heading
Inter

Color Palette

Brand palette extracted from https://www.inceptionlabs.ai/.

primary
#062929
rgb(6, 41, 41)
secondary
#0000EE
rgb(0, 0, 238)
accent
#159999
rgb(21, 153, 153)
background
#041414
rgb(4, 20, 20)
textPrimary
#041414
rgb(4, 20, 20)
link
#041414
rgb(4, 20, 20)

Typography

Each font links to its Google Fonts page where available.

primary
Inter
heading
Inter
KMR Apparat Book, sans-serif
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Inception favicon
Favicon
Inception social image
Social Card

UI Components

Live previews rendered using Inception's actual button styles.

input
background transparent textColor #FAF8F0 borderColor null borderRadius 0px shadow none
buttonPrimary
background #159999 textColor #0000EE borderRadius 50px shadow none
buttonSecondary
background #FFFFFF textColor #0000EE borderRadius 50px shadow none

Brand Personality

Tone: modern Energy: medium Audience: tech-savvy professionals

Inception Brand in the Wild

Real-world brand assets, ads, campaigns, and marketing materials.

Frequently Asked Questions

What is Inception's primary brand color?

The website extraction recorded #062929 as the primary color for Inception. This is an observed website value, not a verified official brand specification.

What accent color does Inception use?

The website extraction recorded #159999 as an accent color for Inception. Check the source website or official brand guidelines before using it in new work.

What font does Inception use?

The extraction detected Inter as a primary typeface on https://www.inceptionlabs.ai/. Other pages or materials may use different fonts.

Does Inception use a light or dark theme?

The captured website used a light color scheme, with a recorded background of #041414. The current website may differ from this snapshot.

How was this brand profile generated?

This profile was extracted from https://www.inceptionlabs.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Inception.

Methodology

Brand data on this page was extracted from https://www.inceptionlabs.ai/ using the Firecrawl branding extraction API, which extracts website design information. An extraction date was not recorded for this profile. The source site may have changed since the snapshot was captured, and a redirect may lead to a different company or product. Brand-in-the-wild images were found using image search. Cached previews link to original third-party sources. This page is published by CharacterQuilt and is not affiliated with or endorsed by Inception.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    },
    {
      "family": "KMR Apparat Book",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#062929",
    "secondary": "#0000EE",
    "accent": "#159999",
    "background": "#041414",
    "textPrimary": "#041414",
    "link": "#041414"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "KMR Apparat Book",
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FAF8F0",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#159999",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#0000EE",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://framerusercontent.com/images/CmVpEAGEr2HzKSXUSE9Iw1BeiY.png",
    "ogImage": "https://framerusercontent.com/images/zkp2Xc0QBxseWhTOnrLflgljNk.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 4,
      "text": "Our Research",
      "reasoning": "Button #4 has a vibrant and distinct color (#159999) which stands out as a brand color. The text 'Our Research' suggests a strong call to action related to the brand's core offerings."
    },
    "secondary": {
      "index": 2,
      "text": "Book a Demo",
      "reasoning": "Button #2, 'Book a Demo', has a different background color (#FFFFFF) and serves as a secondary action, inviting users to engage further with the product."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}

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