Artisan builds AI employees for go-to-market, and its flagship is Ava, an AI BDR. Ava finds leads in a database of 250M+ contacts, enriches them, sends personalized email and social sequences from your reps' mailboxes, handles replies and books meetings, all inside guardrails you set. CharacterQuilt is a marketing companion that learns your brand, builds the ads, one-pagers, emails and landing pages a campaign needs, and launches them in your marketing stack with approvals. AI SDR is one CharacterQuilt play among many. If outbound volume is the gap, Artisan is the specialist; if the campaign is the gap, start with CharacterQuilt, and plenty of teams will run both.
What Artisan is great at
A database of 250M+ B2B contacts, with waterfall enrichment from 22+ sources and intent signals such as funding rounds and leadership hires.
Personalized multi-channel sequences across email and social, with dozens of message variations tested per campaign.
Reading every reply, handling objections and booking qualified meetings on your reps' calendars.
A library of 20+ ready-to-run campaigns, from cold outbound and website visitor de-anonymization to CRM reactivation and upsell.
Where CharacterQuilt is different
Purpose-built for marketing, with AI SDR as one play alongside ABM, ad and audience optimization, events, intent, partners and AEO.
Learns your visual brand from past ads, emails, decks and landing pages, not only your writing voice.
Builds designed assets: ads, one-pagers, decks, landing pages and blog posts, not only messages.
Launches in Marketo, HubSpot, Pardot, LinkedIn Ads, Meta and Google Ads behind human approval gates, with a scoped login for every agent.
Side by side
Yes
Partly
Not a focus
CharacterQuilt compared with Artisan
CharacterQuilt
Artisan
Built for
Marketing teams that want whole campaigns researched, built and launched.
Sales teams, from startups to enterprise, that want an AI BDR running outbound alongside their reps.
Prospecting and contact data
PartlyCanvasses your CRM with waterfall enrichment to build the audiences each campaign needs. Not a contact database.
Yes250M+ contacts, enrichment from 22+ sources, intent signals and website visitor data.
Outbound and replies
PartlyAI SDR play: an inbox agent that replies in your voice, books meetings and logs to your CRM.
YesEmail and social sequences, reply handling and meeting booking. Call steps are queued for reps in a built-in dialer.
Brand learning
YesLearns your brand from the ads, emails, decks and pages your team already made.
PartlyWrites in your brand voice using coaching rules you set. Learning visual brand from past creative is not the focus.
Creative
YesAds, one-pagers, emails, decks, landing pages and blog posts, built on brand.
PartlyPersonalized, tested outreach copy. Designed assets like ads, decks and one-pagers are not the focus.
Deployment into your stack
YesWorks inside Marketo, HubSpot, Salesforce, Pardot, LinkedIn Ads, Meta, Google Ads, Slack, Teams, Gmail and Outlook through computer use and APIs.
PartlyTwo-way Salesforce and HubSpot sync, custom CRMs via API, webhooks and Slack. Marketing automation and ad platforms are not the focus.
Approvals and guardrails
YesGuardrails and human approval gates before anything goes live.
YesApproval mode per campaign, locked tone and CTAs, banned phrases, escalation rules and DNC lists.
Best for
Turning target accounts into launched, on-brand campaigns across channels.
Scaling outbound pipeline without adding BDR headcount.
Which one should you choose?
When to choose Artisan
Your main gap is outbound volume: more accounts worked and more meetings booked.
You want contact data, sequencing, reply handling and a rep dialer in one place.
You want an AI BDR that sends from your reps' own mailboxes, with a CSM helping you roll it out.
When to choose CharacterQuilt
Your reps have outbound covered, but campaigns stall on creative, build and launch.
You want ads, one-pagers and landing pages that match your brand without design rework.
You want ABM, ads, events and nurture launched in Marketo, HubSpot or your ad platforms, with an approval before anything ships.
You want a custom campaign turned around in under 24 hours.
Use Artisan and CharacterQuilt together
Ava works the outbound. CharacterQuilt makes sure the accounts she reaches have already seen your brand.
CharacterQuilt builds an ABM program for your target accounts, with on-brand ads, one-pagers and a landing page, and launches it after your team approves.
Artisan's Ava runs outbound to the buying committee at those accounts, handles replies and books meetings for your reps.
Ava syncs activity to Salesforce or HubSpot, and CharacterQuilt reads results across channels to refresh the creative and audiences on the next loop.
Questions, answered
Is CharacterQuilt an Artisan alternative?
Partly. CharacterQuilt has an AI SDR play that replies in your voice, books meetings and logs to your CRM, but it does not include a contact database or outbound sending infrastructure. If an AI BDR running outbound at scale is what you need, Artisan is the stronger fit. If you need on-brand campaigns built and launched across your marketing stack, that is what CharacterQuilt is built for.
Artisan vs CharacterQuilt: which is better for a marketing team?
Artisan is built for sales outbound: finding leads, sending sequences and booking meetings. CharacterQuilt is built for the marketing campaign: research, on-brand ads, emails, one-pagers and landing pages, launched in your marketing automation and ad platforms with approvals. A marketing team that owns pipeline may want both.
Does Artisan's Ava make phone calls?
No. Artisan says Ava does not call prospects herself. She builds prioritized call lists and queues them in a built-in dialer with talking points and account context, and your reps make the calls.
Can I control what Ava and CharacterQuilt send?
Yes, with both. Artisan offers an approval mode per campaign, locked tone and CTAs, banned phrases and escalation rules. CharacterQuilt puts a human approval gate in front of anything that sends or spends, and every action traces back to the agent that took it.
Does CharacterQuilt work with the same CRM as Artisan?
Yes. Artisan syncs two ways with Salesforce and HubSpot, and CharacterQuilt works from the accounts in Salesforce or HubSpot, so one set of records can drive both.
CharacterQuilt